communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2021-9-2-51-66communicology-130Research ArticleСОЦИОЛОГИЯ КУЛЬТУРЫSOCIOLOGY OF CULTURE«Общественный диалог» в социокультурной среде и его управленческие перспективы в коммуникационной теории У. Б. Пирса и В. Э. Кронена (продолжение)Public Dialogue in the Socio-Cultural Environment and its Management Perspectives in the Communication Theory of W. Barnett Pearce and Vernon E. Cronen (continuation)АндрияноваТ. В.AndriyanovaT. V.

Андриянова Татьяна Владимировна, кандидат социологических наук, доцент кафедры социологии

305004, г. Курск, ул. Радищева

Andriyanova Tatyana Vladimirovna, Cand. Sc. (Soc.), associate professor at the Department of Sociology

305004, Kursk, Radishchev st., 29

andriyanova.tv@gmail.comКурский государственный университетРоссияKursk State UniversityRussian Federation202116072021925166Copyright © Андриянова Т.В., 20212021Андриянова Т.В.Andriyanova T.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/130

Управленческие перспективы концепции «общественного диалога» раскрываются в статье на основе вторичных данных проекта г. Купертино (штат Калифорния, США), осуществленного в 90-х годах ХХ века исследовательской группой под руководством У.Б. Пирса и В.Э. Кронена. Взгляд на теорию координированного управления смыслом как на концептуальную основу данного проекта позволил авторам сосредоточить свое внимание на коэволюции ее методологических основ и эмпирического потенциала, что нашло свое выражение в разработке критериев оценки любой практической теории и совершенствовании ее понятийного аппарата. Обозначенные авторами как «грамматика СММ» шесть ключевых принципов: координация, формы коммуникации, событие (случай), силы логики, позиция личности-посредника и контекстуальная реконструкция позволяют шире взглянуть на возможности современного поля научного дискурса и коммуникативный процесс в целом. Рассчитанный на долговременную перспективу общественный диалог позволяет гармонизовать интересы разных социальных групп не за счет одностороннего управленческого воздействия, а счет возможности всем стейкхолдерам включиться в конструктивный диалог. В качестве основного эмпирического метода здесь выступает контекстуальная реконструкция событий (фокус-группы, групповые дискуссии и т.д.) с привлечением фигуры-посредника (модератора).

Management perspectives of the concept of «public dialogue» are revealed in the article on the basis of secondary data of the project of Сupertino (Сalifornia, USA), carried out in the 90s of the twentieth century by a research group led by W.B. Рeirce and V.E. Кronen. The view of the theory of coordinated control of meaning as the conceptual basis of this project allowed the authors to focus on the co-evolution of its methodological foundations and empirical potential, which was expressed in the development of criteria for evaluating any practical theory and improving its conceptual apparatus. The six key principles identified by the authors as SMM Grammar: coordination, forms of communication, event (case), forces of logic, position of the intermediary personality, and contextual reconstruction allow us to take a broader look at the possibilities of the modern field of scientific discourse and the communicative process as a whole. A long-term social dialogue allows us to harmonize the interests of different social groups not by unilateral managerial influence, but by allowing all stakeholders to engage in a constructive dialogue. The main empirical method here is contextual reconstruction of events (focus groups, group discussions, etc.) with the involvement of an рerson-рosition of the facilitator (moderator).

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The authors declare that there are no conflicts of interest present.