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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2021-9-3-15-28</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-141</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL STRUCTURE, SOCIAL INSTITUTIONS AND PROCESSES</subject></subj-group></article-categories><title-group><article-title>“Умные часы” как фактор становления гибридной коммуникации между врачом и пациентом</article-title><trans-title-group xml:lang="en"><trans-title>“Smart watch” as a Factor for the Formation of Hybrid Doctor–Patient Communication</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кравченко</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kravchenko</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кравченко Сергей Александрович – доктор философских наук, профессор, заведующий кафедрой социологии, главный научный сотрудник Института социологии ФНИСЦ РАН</p><p>119571, г. Москва, проспект Вернадского, 76 </p></bio><bio xml:lang="en"><p>Kravchenko Sergey Aleksandrovich – DSc (Soc.), Prof., Head of the Department of sociology; Chief Researcher at the Institute of Sociology, Federal Center of Theoretical and Applied Sociology, Russian Academy of Sciences (RAS);</p><p>119571, Moscow, Vernadsky av., 76 </p></bio><email xlink:type="simple">sociol7@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ракова</surname><given-names>К. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Rakova</surname><given-names>K. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ракова Кристина Викторовна – аспирант кафедры социологии </p><p>119571, г. Москва, проспект Вернадского, 76</p></bio><bio xml:lang="en"><p>Rakova Kristina Viktorovna – post-graduate student of the Department of sociology</p><p>119571, Moscow, Vernadsky av., 76</p></bio><email xlink:type="simple">kr.v.rakova@my.mgimo.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Московский государственный институт международных отношений (университет) МИД России<country>Россия</country></aff><aff xml:lang="en">Moscow State Institute of International Relations (MGIMO – University)<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>28</day><month>09</month><year>2021</year></pub-date><volume>9</volume><issue>3</issue><fpage>15</fpage><lpage>28</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кравченко С.А., Ракова К.В., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Кравченко С.А., Ракова К.В.</copyright-holder><copyright-holder xml:lang="en">Kravchenko S.A., Rakova K.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/141">https://www.communicology.ru/jour/article/view/141</self-uri><abstract><p>Актуальность исследования обусловлена необходимостью анализа влияния новых цифровых актантов на характер коммуникации между врачом и пациентом. Обосновывается, что в современном обществе процесс цифровизации системы здравоохранения идет ускоренным темпом, побуждая индивидов к регулярному мониторингу состояния здоровья в фоновом режиме с помощью “умных часов” и других смартфонов с предустановленными медицинскими приложениями. Активное использование высокотехнологичных устройств для самостоятельной диагностики здоровья трансформирует коммуникацию врача и пациента, делая ее гибридной, что оказывает амбивалентное влияние на процесс лечения. С одной стороны, индивиды получают возможность непрерывно собирать информацию о состоянии организма. Однако, с другой стороны, портативные “умные” устройства уступают стационарному медицинскому оборудованию в точности получаемых показателей и предоставляют пользователям искаженную информацию, что без наблюдения медицинских работников может повлечь за собой непредвиденные последствия и риски для организма. Результаты проведенного авторами контент-анализа современных научных исследований, посвященных эффективности использования “умных” устройств при онлайн-диагностике здоровья, свидетельствуют о том, что сегодня в коммуникации врача и пациента наблюдаются формальные и прагматические тенденции. В этой связи, обосновывается, что гибридной социальной коммуникации в сфере медицины необходим новый вектор развития согласно принципам предлагаемого “гуманистического поворота”.</p></abstract><trans-abstract xml:lang="en"><p>The relevance of the research derives from the necessity to analyze the influence of new non-human digital actants on the nature of doctor-patients communication. The authors prove that in modern society the digitalization of the healthcare system is proceeding at an accelerated pace and pushes individuals to monitor their health status regularly in background mode by using such digital actants as smartwatches with pre-installed medical applications. The active use of high-tech devices for self-diagnosis of health transforms the doctor-patient communication, making it hybrid and exerting ambivalent influence on the treatment process. On the one hand, individuals can collect health information continuously. However, on the other hand, the study reveals that smartwatches provide users with less accurate health information in comparison with the health information obtained via stationary medical equipment. The use of inaccurate information without the supervision of medical workers may lead to unforeseen consequences and health risks. The results of the content analysis of modern scientific research on the effectiveness of smart devices’ use in online health diagnostics indicate that formal and pragmatic trends take place in doctor-patient communication. In this regard, the authors prove that hybrid social communication in medicine needs a new vector of development in accordance with the principles of the proposed “humanistic turn”.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>гибридная коммуникация</kwd><kwd>врач</kwd><kwd>пациент</kwd><kwd>“умные часы”</kwd><kwd>не-человеческие актанты</kwd><kwd>социо-цифровой гибрид</kwd><kwd>риск</kwd><kwd>социологическая амбивалентность</kwd><kwd>“самоисполняющиеся пророчества”</kwd><kwd>гуманизм</kwd></kwd-group><kwd-group xml:lang="en"><kwd>hybrid communication</kwd><kwd>doctor</kwd><kwd>patient</kwd><kwd>smartwatch</kwd><kwd>non-human actants</kwd><kwd>socio-digital hybrid</kwd><kwd>risk</kwd><kwd>sociological ambivalence</kwd><kwd>“self-fulfilling prophecies”</kwd><kwd>humanism</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Статья написана при поддержке РФФИ, грант № 21-011-31572 “Усложняющиеся риски и уязвимости медиапространства России: методологические инновации анализа влияния современной информационной среды на политическое сознание молодежи”.</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The study was funded by the Russian Foundation for Basic Research (RFBR) No: 21- 011-31572.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бауман З. 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