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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2021-9-3-42-62</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-143</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ КУЛЬТУРЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY OF CULTURE</subject></subj-group></article-categories><title-group><article-title>Регион как территория в управленческих практиках взаимодействия с социокультурными центрами</article-title><trans-title-group xml:lang="en"><trans-title>Region as a Territory in the Management Practices of Interaction With Sociocultural Senters</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Андриянова</surname><given-names>Т. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Andriyanova</surname><given-names>T. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Андриянова Татьяна Владимировна – кандидат социологических наук, доцент кафедры социологии</p><p>305000, г. Курск, ул. Кирова, 5</p></bio><bio xml:lang="en"><p>Andriyanova Tatyana Vladimirovna – CandSc (Soc.), associate professor at the Department of sociology</p><p>305000, Kursk, Kirova st., 5 </p></bio><email xlink:type="simple">andriyanova.tv@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Курский государственный университет<country>Россия</country></aff><aff xml:lang="en">Kursk State University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>28</day><month>09</month><year>2021</year></pub-date><volume>9</volume><issue>3</issue><fpage>42</fpage><lpage>62</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Андриянова Т.В., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Андриянова Т.В.</copyright-holder><copyright-holder xml:lang="en">Andriyanova T.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/143">https://www.communicology.ru/jour/article/view/143</self-uri><abstract><p>В статье исследуются управленческие практики в социокультурных центрах Тобольской, Ульяновской областей, Северного Кавказа и Якутии с учетом основных тенденций формирования облика современного региона. Выделяются концептуальные составляющие в рамках взаимодействия региона в целом и его городских поселений на институциональном уровне и в представлениях руководителей: “моральный регион”, “эффект соседства”, “культурный потенциал города”. На материалах эмпирического исследования в Курской области обсуждаются управленческие задачи в существовании городских социокультурных центров, их потенциал в условиях позитивного изменения антропогенного ландшафта региона. Взаимодействие городских территориальных образований с регионом как целостной системой представляется нам на сегодняшний момент как институционализированный резерв для развития его социокультурного потенциала, налаживания внутри- и межрегиональных связей. Основные противоречия, обнаруженные нами по результатам исследования, зафиксированы еще в ХХ веке, и до сих пор остаются неразрешенными, несмотря на вступление общества в новую постиндустриальную фазу развития. По-прежнему и на уровне региона, и на уровне отдельных территорий руководители измеряют эффективность своей работы накапливанием ресурсов, наращиванием объемов и формализацией деятельности, между тем как население предпочитает качественное преобразование действительности с элементами инноватики и заполнением существующих “пустот” в архитектурном и символическом понимании. Таким образом, представленные нами результаты исследований требуют дальнейшего осмысления в региональном преломлении и на уровне отдельных территорий.</p></abstract><trans-abstract xml:lang="en"><p>The key research interest of this paper is focused on identifying the presence and nature of opportunities for interaction between the region as an integral entity and its urban territories, represented by specific socio-cultural centers in the field of management practices. The author identifies the conceptual components of interactions of the region as a whole and its urban settlements, at the institutional level and in the views of the leaders: “moral region”, “neighborhood effect”, “cultural potential of the city”, which allow to identify contradictions in the studied object and outline further research prospects. Transformation of basic social institutions – family, education, culture, religion at the level of the region makes this property is transitive, which requires the use of nonlinear analysis approach to study its Genesis, identify the key approaches to understanding that in the future will allow us to build an integrated research program. The methodological model of the study is based on the integral approach of the founder of American urban sociology R. Park and the Russian urban scientist V.L. Glazychev. This allows us to generalize the existing data on the issue of interest to us and to find common patterns in the development of urban socio-cultural centers, as well as to analyze management practices. The empirical basis of the research is based on (1) semi-structured interviews with the heads of socio-cultural centers of urban settlements (libraries, museums, galleries, theaters, etc.) (n=10) conducted by the author in 2020; (2) data from the territorial body of the Federal state statistics service for the Kursk region for 2019; (3) secondary data from studies conducted in the socio-cultural centers of the Tobolsk, Ulyanovsk regions, the North Caucasus and Yakutia. As auxiliary methods, the study uses such General scientific methods as comparative analysis and comparative analysis of secondary sociological data. A descriptive method was also used to determine the degree of knowledge of management practices in the development of urban socio-cultural centers. For a comprehensive assessment of regional urban communities as an object of management influence, the analysis of statistical data for recent years was used.The author’s conclusions can be formulated as follows: first, the interaction of urban territorial entities with the region as an integral system is currently presented as an institutionalized reserve for the development of its socio-cultural potential, establishing intra-and interregional relations; second, the main contradictions found in the results of the study were recorded in the twentieth century, and still remain unresolved: at the regional level and at the level of individual territories, managers measure the effectiveness of their work by heating up resources, increasing volumes and formalizing activities, while the population prefers a qualitative transformation of reality with elements of innovation and filling existing voids in the architectural and symbolic sense.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>регион</kwd><kwd>город</kwd><kwd>управление</kwd><kwd>взаимодействие</kwd><kwd>социокультурные центры</kwd></kwd-group><kwd-group xml:lang="en"><kwd>region</kwd><kwd>city</kwd><kwd>urban settlement</kwd><kwd>management</kwd><kwd>interaction</kwd><kwd>socio-cultural centers</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Аку лич Е.М. 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