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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2021-9-3-191-200</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-154</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MEDIACOMMUNICATIONS AND JOURNALISM</subject></subj-group></article-categories><title-group><article-title>Прагматический эффект высказываний субъекта медицинского дискурса в ходе решения просветительской задачи в публичном секторе</article-title><trans-title-group xml:lang="en"><trans-title>Pragmatic Utterance Effect of the Medical Discourse Subject in Public Education Challenge</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хвощ</surname><given-names>Р. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Khvoshch</surname><given-names>R. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Хвощ Раиса Николаевна – кандидат филологических наук, доцент, заведующий кафедрой филологических дисциплин </p><p>625000, г. Тюмень, ул. Одесская, 52 </p></bio><bio xml:lang="en"><p>Khvoshch Raisa Nickolaevna – CandSc (Philol.), assistant professor, head of Philological Disciplines Department </p><p>625000, Tyumen, Odesskaya str., 52 </p></bio><email xlink:type="simple">khvoshchrn@tyumsmu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Зворыгина</surname><given-names>О. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Zvorygina</surname><given-names>O. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Зворыгина Ольга Ивановна – кандидат филологических наук, доцент, доцент кафедры филологических дисциплин </p><p>625000, г. Тюмень, ул. Одесская, 52 </p></bio><bio xml:lang="en"><p>Zvorygina Olga Ivanovna – CandSc (Philol.), assistant professor of Philological Disciplines Department </p><p>625000, Tyumen, Odesskaya str., 52 </p></bio><email xlink:type="simple">zvor@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Тюменский государственный медицинский университет Министерства здравоохранения Российской Федерации<country>Россия</country></aff><aff xml:lang="en">Tyumen State Medical University of the Ministry of Healthcare of the Russian Federation<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>29</day><month>09</month><year>2021</year></pub-date><volume>9</volume><issue>3</issue><fpage>191</fpage><lpage>200</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хвощ Р.Н., Зворыгина О.И., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Хвощ Р.Н., Зворыгина О.И.</copyright-holder><copyright-holder xml:lang="en">Khvoshch R.N., Zvorygina O.I.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/154">https://www.communicology.ru/jour/article/view/154</self-uri><abstract><p>В статье актуализируется проблема прагматики дискурса. Описаны коммуникативные приёмы усиления прагматического эффекта высказываний субъекта медицинского дискурса в контексте открытой коммуникативной ситуации. В качестве материала исследования используются тексты докладов конференций и интервью представителей врачебной и научной элиты, обратившихся к теме пандемии новой короновирусной инфекции в 2020 – 2021 годах и решающих просветительскую задачу. Представлена система речевых тактик, обеспечивающих решение данной задачи, и языковых приёмов их воплощения, – в совокупности формирующих прагматический эффект высказываний субъекта медицинского дискурса.</p></abstract><trans-abstract xml:lang="en"><p>The paper actualizes the problem of discourse pragmatics. The authors provide the detailed description of the communicative techniques for enhancing the pragmatic utterance effect of the medical discourse subject in the open communication situation. The study is based on the texts of conference reports and interviews of representatives of the medical and scientific elite who have addressed the topic of a new coronavirus infection pandemic in 2020-2021 and those are solving the task of the public education in the area. Based on this analysis the authors provide a system of speech tactics that ensure the solution of this problem, and linguistic techniques for their implementation, which together form the pragmatic effect of the statements of the subject of medical discourse.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медицинский дискурс</kwd><kwd>коммуникация</kwd><kwd>коммуникативная ситуация</kwd><kwd>субъект дискурса</kwd><kwd>прагматический эффект высказываний</kwd><kwd>публичный сектор</kwd><kwd>речевые тактики</kwd></kwd-group><kwd-group xml:lang="en"><kwd>medical discourse</kwd><kwd>communication</kwd><kwd>communicative situation</kwd><kwd>discourse subject</kwd><kwd>pragmatic utterance effect</kwd><kwd>public sector</kwd><kwd>speech tactics</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Исследование выполнено в рамках проекта FOR21 – Fostering the doctor of the 21st century: education for patient centered communication (Номер проекта: 619037-EPP-1- 2020-1-EL-EPPKA2-CBHE-JP), реализуемого кафедрой филологических дисциплин Тюменского ГМУ Минздрава России при софинансировании Европейской комиссии в рамках программы ERASMUS + 2020, Key Action 2 – Cooperation for innovation and the exchange of good practices – Capacity-Building projects in the field of Higher Education.</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The reported study according to the Project FOR21 implementing by Philological Disciplines Department of Tyumen State Medical University. FOR21 – “Fostering the doctor of the 21st century: education for patient centered communication”, Project number: 619037-EPP-1-2020-1-EL-EPPKA2-CBHE-JP, is a Joint Project co-funded by the European Commission with the ERASMUS+2020 Programme, Key Action 2 – Cooperation for innovation and the exchange of good practices – Capacity-Building projects in the field of Higher Education.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алексеева Л.M., Мишланова C.Л. (2002). Медицинский дискурс: теоретические основы и принципы анализа. Пермь.: Изд-во Перм. ун-та.</mixed-citation><mixed-citation xml:lang="en">Alekseeva L.M., Mishlanova C.L. (2002). Medical discourse: theoretical foundations and principles of analysis. 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