communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2021-9-4-26-38communicology-157Research ArticleСОЦИАЛЬНАЯ СТРУКТУРА, СОЦИАЛЬНЫЕ ИНСТИТУТЫ И ПРОЦЕССЫSOCIAL STRUCTURE, SOCIAL INSTITUTIONS AND PROCESSESПространство российского Твиттера как инструмент интерпретации и трансляции «повестки дня»Russian Twitter as an Interpretation and Agenda-Setting ToolДолгополовД. В.DolgopolovD. V.

Долгополов Дмитрий Владиславович – к.э.н., доцент кафедры рекламы и связей с общественностью

109542, Россия, г. Москва, Рязанский просп., 99

Dolgopolov Dmitry Vladislavovich – CandSc (Econ.), associate professor of chair of advertising and PR

109542, Russia, Moscow, Ryazansky av., 99

dolgopolovguu@gmail.comШереметС. Е.SheremetS. E.

Шеремет Софья Евгеньевна – студентка кафедры рекламы и связей с общественностью

109542, Россия, г. Москва, Рязанский просп., 99

Sheremet Sofia Evgenevna – student of chair of advertising and PR

109542, Russia, Moscow, Ryazansky av., 99

sofia-sheremet@yandex.ruГосударственный Университет УправленияРоссияState University of ManagementRussian Federation202127122021942638Copyright © Долгополов Д.В., Шеремет С.Е., 20212021Долгополов Д.В., Шеремет С.Е.Dolgopolov D.V., Sheremet S.E.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/157

В статье рассматривается специфика коммуникационного пространства российского сегмента социальной сети Твиттер с позиции теории «повестки дня» М. Маккомбса и Д. Шоу. Анализируются блоги различных тематик для выявления коммуникационных особенностей взаимодействия Twitter с внешними каналами коммуникациями и информационными площадками. Посредством семантического и событийного анализа рассматриваются основные методы воздействия Твиттера на внешнююкоммуникационную среду, а также интерпретации событий внешней среды внутри сообщества социальной сети. В статье делается вывод о роли Twitter как одного из интерпретационных агрегаторов инфоповодов из внешнего коммуникационного пространства, который трансформирует смыслы и создает собственные в рамках воздействия на аудиторию, а также рассматриваются дальнейшие перспективы исследований медиасреды Твиттер для выявления дальнейших ее взаимосвязей с коммуникационным пространством России.

The article examines the specifics of the Russian Twitter communication space from the perspective of the agenda-setting theory by Maxwell McCombs and Donald Shaw. Various topics’ blogs are analyzed to identify the communication features of Twitter interaction with external communication channels and information platforms. The authors apply semantic and event analysis to consider the main methods of Twitter influence on the external communication environment, and provide the interpretation of the events in the external environment within social network community. Based on this analysis the authors conclude concludes about the role of Twitter as one of the news feeds interpretive aggregators from the external communication space, which transforms meanings and creates its own in the framework of influencing the audience, and consider further prospects for researching the Twitter media environment to identify its interrelations with the communication environment.

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The authors declare that there are no conflicts of interest present.