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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2021-9-4-83-95.</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-161</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИСТОРИЯ И ТЕОРИЯ ПОЛИТИКИ</subject></subj-group></article-categories><title-group><article-title>Коммуникативные компетенции госслужащего в сервисном государстве</article-title><trans-title-group xml:lang="en"><trans-title>Communicative Competences of Civil Servants in Service State</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мартынова</surname><given-names>С. Э.</given-names></name><name name-style="western" xml:lang="en"><surname>Martynova</surname><given-names>S. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мартынова Светлана Эдуардовна – кандидат филологических наук, доцент, ведущий научный сотрудник научно-исследовательской лаборатории «Современные технологии в государственном управлении» Института «Высшая школа государственного управления»</p><p>119571, Россия, г. Москва, пр-т Вернадского, д. 82</p></bio><bio xml:lang="en"><p>Martynova Svetlana Eduardovna – CandSc (Philol.), Leading Researcher at the Research Laboratory «Modern Technologies in Public Administration» of the Graduate School of Public Management</p><p>119571, Russia, Moscow, Vernadsky av., 84</p></bio><email xlink:type="simple">status.sm@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Еварович</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Evarovich</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Еварович Светлана Анатольевна, кандидат педагогических наук, ведущий научный сотрудник научно-исследовательской лаборатории «Современные технологии в государственном управлении» Института «Высшая школа государственного управления»</p><p>119571, Россия, г. Москва, пр-т Вернадского, д. 82</p></bio><bio xml:lang="en"><p>Evarovich Svetlana Anatolievna – CandSc (Pedagog.), Leading Researcher at the Research Laboratory «Modern Technologies in Public Administration» of the Graduate School of Public Management</p><p>119571, Russia, Moscow, Vernadsky av., 84</p></bio><email xlink:type="simple">evarovich-sa@ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (РАНХиГС)<country>Россия</country></aff><aff xml:lang="en">Russian Presidential Academy of National Economy and Public Administration (RANEPA)<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>27</day><month>12</month><year>2021</year></pub-date><volume>9</volume><issue>4</issue><fpage>83</fpage><lpage>95</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мартынова С.Э., Еварович С.А., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Мартынова С.Э., Еварович С.А.</copyright-holder><copyright-holder xml:lang="en">Martynova S.E., Evarovich S.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/161">https://www.communicology.ru/jour/article/view/161</self-uri><abstract><p>Целью исследования является определение перечня коммуникативных компетенций госслужащих, необходимых для работы в рамках концепции «сервисного» (клиентоцентричного) государства, и методов их формирования. Проанализированы научные взгляды, а также передовая зарубежная и российская практика формирования клиентоориентированных коммуникативных компетенций в государственных органах и бизнес-структурах. Выявлено, что новые коммуникативные компетенции госслужащего связаны с предоставлением публичных услуг и выражаются в умении определить и удовлетворить потребности гражданина в непосредственном контакте с ним. Отдельно подчеркнуты эмоциональные и цифровые компетенции. Последние выражаются в умении консультировать граждан с использованием новейших цифровых технологий во фронт-офисах. Выявлено, что в зарубежном опыте формирование коммуникативных компетенций в большей степени осуществляется деятельностными методами – на рабочем месте в процессе реальной практики, в России – имитационными методами, только симулирующими реальные условия.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of the paper is to specify the definition of communicative competence, civil servant essential to the service (customer-centered) state and methods of their formation. The authors analyze the scientific views as well as the advanced international and Russian experience of forming a customer-oriented communicative competence in the governmental agencies and business structures. It was revealed that the new communicative competence of the public officer is related to the providing of public services and expressed by the skills to identify and fulfill the needs of citizens in direct contact with them. The emotional and digital competencies are emphasized. The latter is expressed in the skill of consulting citizens with the newest digital technologies in front offices. The authors found that in foreign experience the formation of communicative competence is carried out largely by activity methods – in the workplace in real practice, whyle in Russia – by simulation methods that only imitate real conditions.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>публичное управление</kwd><kwd>клиентоориентированность</kwd><kwd>коммуникации</kwd><kwd>компетенции</kwd><kwd>государственные служащие</kwd><kwd>деятельностный подход</kwd></kwd-group><kwd-group xml:lang="en"><kwd>public administration</kwd><kwd>customer orientation</kwd><kwd>communications</kwd><kwd>competencies</kwd><kwd>civil servants</kwd><kwd>activity approach</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Статья подготовлена в рамках выполнения научно-исследовательской работы государственного задания РАНХиГС</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The article was prepared as part of the research work of the state assignment of RANEPA</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Клепнева К.В. 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