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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2018-6-1-166-173</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-227</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Журналистика и медиа технологии в информационном обществе</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Journalism and Media Technologies in the Information Society</subject></subj-group></article-categories><title-group><article-title>Масс-медиа в пространстве социокультурной коммуникации (к вопросу о Новом Средневековье)</article-title><trans-title-group xml:lang="en"><trans-title>Mass Media in Socio-Cultural Communication (to the issue of the New Middle Ages)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Новиков-Ланской</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Novikov-Lanskoy</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Андрей Анатольевич Новиков-Ланской, кандидат филологических наук, заведующий кафедрой политической и деловой журналистики ИГСУ РАНХиГС при Президенте РФ, вице-президент Международной евразийской академии телевидения и радио (МЕАТР)</p><p>119571, г. Москва, проспект Вернадского, 84</p></bio><bio xml:lang="en"><p>Andrey Anatolievich Novikov-Lanskoy, Cand. Sc. (Philol.), head of department of political and economical journalism at the Institute of Public Administration and Civil Service</p><p>119571, Moscow, Vernadsky av., 84</p></bio><email xlink:type="simple">lanskoy@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Российская академия народного хозяйства и государственной службы при Президенте РФ (РАНХиГС)<country>Россия</country></aff><aff xml:lang="en">Russian Presidential Academy of National Economy Public Administration (RANEPA)<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>27</day><month>01</month><year>2022</year></pub-date><volume>6</volume><issue>1</issue><fpage>166</fpage><lpage>173</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Новиков-Ланской А.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Новиков-Ланской А.А.</copyright-holder><copyright-holder xml:lang="en">Novikov-Lanskoy A.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/227">https://www.communicology.ru/jour/article/view/227</self-uri><abstract><p>В статье рассматривается возможность описания современных массовых коммуникаций в рамках модели Нового Средневековья, предложенной современной культурологией для исследования культуры повседневности и типа ментальности глобального общества в двадцать первом веке. В статье показывается, каким образом определенные социокультурные особенности средневековых коммуникаций воспроизводятся на современном этапе. Автор статьи исследует типологические сходства коммуникаций обеих эпох, выделяя наиболее существенные факторы и признаки. В результате проведенного анализа делается вывод о том, что в рамках концепции Нового Средневековья возможна убедительная интерпретация социокультурных явлений современности, в частности феномена медиакратии, обуславливающей нормативность масс-медийных коммуникаций в глобальном обществе.</p></abstract><trans-abstract xml:lang="en"><p>The paper is devoted to the question whether the contemporary communications can be described within the framework of the concept of the New Middle Ages, which has been elaborated by the modern cultural studies with the aim of exploring everyday life and mentality of the global society on the 21st century. It is shown in the article that certain typical medieval socio-cultural communications are reproduced on the new stage. The author of the paper dwells upon the generic resemblance between the two epochs, singling out more significant factors and traits. As a result of the analysis, the author comes to the conclusion that convincing interpretations of the communicative phenomena of today is possible and can be productive, particularly so when considering the concept of mediacracy, determined by the normative function of contemporary mass media.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>масс-медиа</kwd><kwd>Средневековье</kwd><kwd>Новое Средневековье</kwd><kwd>социокультурные коммуникации</kwd><kwd>медиакратия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>mass media</kwd><kwd>mediacracy</kwd><kwd>Middle Ages</kwd><kwd>New Middle Ages</kwd><kwd>socio-cultural communications</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бердяев Н.А. (2008). Новое средневековье. Размышление о судьбе России и Европы. Москва: Директ-Медиа.</mixed-citation><mixed-citation xml:lang="en">Berdiayev N.A. (2008). New Middle Ages. 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