The article raises the problem of transformation of the nature of the communicative in the context of virtualization and digitalization of all spheres of culture. The study is constructed in the form of a commented dialogue with the authors of “Violence and Social Orders. Conceptual Framework for Interpreting Recorded Human History” by D. North, D. Wallis, and B. Weingast1. The review represents the comparison of the types of communication in traditional society, open society and on-screen culture (in a situation of virtual expansion. Contradiction (speech against speech) is considered as a transitional stage from struggle and conflict to screen simulation of communication. The author considers virtualization of the communicative from a critical point of view and therefore draws conclusions regarding personal degradation of a modern communicant – an aborigine of the digital jungle. Such an experience excludes the possibility of a harmonizing dialogue as a process of reconciling contradictions for one simple reason. If speech property turns out to belong exclusively to the individual, then the total impersonality proclaimed by D. North, D. Wallis, and B. Weingast can only be supported by violence implemented through commands. Thus, communicative interaction inevitably degenerates into a communicative impact, which is initially built on the inequality of partners.