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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2022-10-2-57-68</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-270</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕОРИЯ И ИСТОРИЯ КУЛЬТУРЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THEORY AND HISTORY OF CULTURE STUDIES</subject></subj-group></article-categories><title-group><article-title>Онтология экранной культуры: к постановке проблемы</article-title><trans-title-group xml:lang="en"><trans-title>Screen culture ontology: towards the problem statement</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Григорьев</surname><given-names>С. Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Grigoryev</surname><given-names>S. L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сергей Леонидович Григорьев – кандидат философских наук, доцент кафедры философии </p><p>127434, г. Москва, ул. Тимирязевская, 49. E-mail: .</p></bio><bio xml:lang="en"><p>Grigoryev Sergey Leonidovich – CandSc (Philos.), Associate Professor of the Department of Philosophy </p><p>127550, Moscow, Timiryazevskaya st., 49.</p></bio><email xlink:type="simple">grigoryevdiss@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Российский государственный аграрный университет – МСХА имени К.А. Тимирязева<country>Россия</country></aff><aff xml:lang="en">Russian State Agrarian University – Moscow Timiryazev Agricultural Academy<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>29</day><month>06</month><year>2022</year></pub-date><volume>10</volume><issue>2</issue><fpage>57</fpage><lpage>68</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Григорьев С.Л., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Григорьев С.Л.</copyright-holder><copyright-holder xml:lang="en">Grigoryev S.L.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/270">https://www.communicology.ru/jour/article/view/270</self-uri><abstract><p>Рассматривая феномен экрана как системообразующий принцип современной культуры, автор предлагает последовательность культурных концептов, представляющую эволюцию онтологии экрана: вода – зеркало – поверхность – щит – стекло – портал – имплантат. В статье рассматриваются (1) вопросы разработки комплексного методологического подхода к интерпретации формирующей, передающей и смыслообразующей ролей экрана в современной культуре; (2) системные концептуальные прогнозы трансформационного влияния экрана на познание, телесность, эстетическое мировоззрение современного человека; (3) установление формирования антропологического проекта «человек экранной культуры» в современном мире. Экран как явление культуры развивается и приобретает расширенные функции, раскрывая свои модусы, список которых бесконечен. Несмотря на то, что формирование экранного явления не завершено, уже сегодня очевидно, что оно движется в направлении ряда превращений из экрана – средства в экран – вещество, из экрана – объекта в экран – предмет, что неизбежно нивелирует ценность человека, смотрящего на экран, трансформация которого происходит в противоположную экрану сторону.</p></abstract><trans-abstract xml:lang="en"><p>We regard the screen phenomenon as a formative principle of modern culture. We have modeled the cultural concepts sequence representing the evolution of screen ontology: water – mirror – surface – shield – glass – portal – implant. The article covers (1) the issues of developing an integrated methodological approach to the interpretation of the formative, transmitting, and sense-making roles of the screen in modern culture; (2) systematic conceptual prognostications of screen transformational influence on cognition, corporeality, the aesthetic worldview of a modern man; (3) establishment of the “screen culture man” anthropological project formation in the contemporary world. A screen as a cultural phenomenon evolves and acquires expanded functions, revealing its own modes, the list of which is open-ended. Despite the fact that the formation of a screen phenomenon has not been completed, it is already obvious today that it is moving in the direction of a series of transformations of a screen-means into a screen-substance, a screen-object into a screen-subject, which inevitably levels out the value of a person looking at this screen, whose transformation occurs in the opposite direction to the screen.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>экранная культура</kwd><kwd>медиакультура</kwd><kwd>медиафилософия</kwd><kwd>медиалогия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>screen culture</kwd><kwd>media culture</kwd><kwd>media philosophy</kwd><kwd>medialogy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Галкин Д.В. (2001). Вирильо Поль // Посмодернизм: энциклопедия / ред. А.А. Грицанов, М.А. Можейко. 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