communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2023-11-2-13-27communicology-331Research ArticleМЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА (ПОЛИТИЧЕСКИЕ НАУКИ)MEDIACOMMUNICATIONS AND JOURNALISM (POLITICAL SCIENCE)СМИ как основной компонент мягкой силы КатараMass Media as the Main Component of Qatar’s Soft PowerВодяновИ. Н.VodyanovI. N.

Водянов Илья Николаевич – третий секретарь Посольства Российской Федерации в Арабской Республике Египет, аспирант факультета журналистики Института государственной службы и управления Российской академии народного хозяйства и государственной службы при Президенте РФ

12611,  Каир, ул. Гиза, 95

Vodyanov Ilya Nikolaevich – Third Secretary of the Embassy of the Russian Federation in the Arab Republic of Egypt, doctoral student of the Faculty of Journalism of the Institute of Public Administration and Civil Service, Russian Presidential Academy of National Economy and Public Administration

12611, Cairo, Giza st., 95.

ilya.vodyanov@gmail.comПосольство Российской Федерации в Арабской Республике Египет; Российская академия народного хозяйства и государственной службы при Президенте РФЕгипетEmbassy of the Russian Federation in the Arab Republic of Egypt, Cairo, EgyptEgypt2023280620231121327Copyright © Водянов И.Н., 20232023Водянов И.Н.Vodyanov I.N.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/331

   Статья посвящена рассмотрению различных инструментов «мягкой силы», используемых Государством Катар для продвижения национальных интересов за рубежом. Дана подробная информация о процессе формирования информационного поля Катара и описан современный медийный ландшафт страны. Проанализирован 0успешный опыт интернационализации местных СМИ и расширения их глобального влияния посредством использования инновационных технологий, слияния или поглощения иностранных медиа-активов и публикации эксклюзивной информации. На примере «Аль-Джазиры» и других катарских изданий и телеканалов приведены статистические показатели, доказывающие эффективность применения подобной стратегии для расширения охвата прессы и усиления влияния на общественность за рубежом.

   The article is devoted to the consideration of various tools of soft power used by Qatar to promote national interests abroad. The text provides the detailed information on the process of forming the information field of Qatar in the modern media landscape of the country. The author consistently unveils the successful experience of internationalizing local media and expanding their global influence through the use of innovative technologies, mergers or acquisitions of foreign media assets and the publication of exclusive information. Based on the example of Al Jazeera and other Qatari media, the author provides the statistical indicators that prove the effectiveness of such a strategy in expanding the reach of the press and strengthening the influence on the public abroad.

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The authors declare that there are no conflicts of interest present.