communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2023-11-2-91-114communicology-337Research ArticleСОЦИОЛОГИЯ УПРАВЛЕНИЯSOCIOLOGY OF MANAGEMENTВлияние информационных технологий на развитие экологической коммуникацииImpact of information technologies on the development of ecological communicationhttps://orcid.org/0000-0001-8782-3680ПановаЕ. В.PanovaE. V.

Панова Елена Васильевна – кандидат политических наук, руководитель Аппарата Комитета Госдумы России по экологии, природным ресурсам и охране окружающей среды, соискатель ученой степени доктора наук

103265, Москва, улица Охотный ряд, 1

Panova Elena Vasilievna – CandSc (Polit.), Head of the Office of the Russian State Duma Committee on Ecology, Natural Resources and Environmental Protection, candidate for the degree of Doctor of Science

103265, Moscow, Okhotny Ryad st., 1

karrypoupe@gmail.comГосударственная дума Российской ФедерацииРоссияState Duma of the Russian FederationRussian Federation20232906202311291114Copyright © Панова Е.В., 20232023Панова Е.В.Panova E.V.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/337

Статья посвящена анализу влияния информационных технологий на трансформацию экологических коммуникаций, а также оценке происходящих социальных изменений. В работе рассмотрены основные этапы технологических, социальных и медийных изменений, развитие публичного дискурса вокруг темы окружающей среды. Автором проведен теоретический анализ работ современных исследователей (Маклюэн, Мансел, Уилсон, McChesney, Neuman, Gil-Garcia, Karlsson, Agin, Hase, Hofman, Grimmer и др.). В исследовательской части на основе анализа сети Телеграмм рассматриваются особенности экологической коммуникации в цифровую эпоху и роль «больших данных» в формировании экологической повестки дня. Проанализировано 46 публичных ТГ-каналов, имеющих отношение к экологии. Отеленное внимание уделяется как содержанию контента, так степени востребованности тех или иных сообщений. Автор отмечает, что политика придает дополнительную публичность информации, поляризованность мнений или конфликт интересов способствуют популярности сообщений, после привлечения необходимого внимания целевой аудитории коммуникации переходят на другой уровень, который носит непубличный характер. В заключении автор приходит к выводы, что в современный период «большие данные» становятся коммуникационным навигатором, позволяющим ориентироваться в огромном потоке информации и событий.

The article is devoted to the analysis of the influence of information technologies on the transformation of ecological communication, as well as to the assessment of the ongoing social changes related to the development to ecological / environmental discourse. The paper considers the main stages of technological, social and media changes, and the development of public discourse around the topic of the environment. The author carried out a theoretical analysis of the works of modern researchers (McLuhan, Mansell, Wilson, McChesney, Neuman, Gil-Garcia, Karlsson, Agin, Hase, Hofman, Grimmer, etc.). In the research based on the analysis of the Telegram messenger the author examines the features of ecological communication in the digital age and the role of “big data” in shaping today’s environmental agenda (46 public TG channels related to ecology and environment). Attention is paid to both the content and the degree of demand for certain messages. The author notes that politics gives additional publicity to information, polarization of opinions or a conflict of interests contribute to the popularity of messages, than after attracting the necessary attention of the target audience, communication moves to another level, which is non-public, or secondary. At the end, the author comes to the conclusion that in the modern period “big data” is becoming a navigator that provides a sense of direction in a huge flow of information and events in whatever field of communication.

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The authors declare that there are no conflicts of interest present.