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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2023-11-3-123-134</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-356</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕОРИЯ, МЕТОДОЛОГИЯ И ИСТОРИЯ СОЦИОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THEORY, METHODOLOGY, AND HISTORY OF SOCIOLOGY</subject></subj-group></article-categories><title-group><article-title>Инвестиции в человеческий капитал: интеллектуальные, организационные и физические ресурсы</article-title><trans-title-group xml:lang="en"><trans-title>Investments in Human Capital: intellectual, organizational physical resources</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Силкин</surname><given-names>В. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Silkin</surname><given-names>V. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Силкин Владимир Владимирович – доктор политических наук, профессор, почетный работник высшего образования, заведующий кафедрой управления информационными процессами и декан факультета журналистики</p><p>119571, г. Москва, пр-т Вернадского, 84</p></bio><bio xml:lang="en"><p>Silkin Vladimir Vladimirovich – DSc (Polit.), Professor, Honorary Worker of higher education, head of the Department of information process management, Dean of the Faculty of Journalism of the Institute of Public Administration and Management</p><p>119571, Moscow, Vernadsky av., 84</p></bio><email xlink:type="simple">silkin-vv@ranepal.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1477-7414</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шарков</surname><given-names>Ф. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Sharkov</surname><given-names>F. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шарков Феликс Изосимович – доктор социологических наук, профессор, заслуженный деятель науки РФ, профессор кафедры социологии МГИМО (У) МИД РФ, заведующий кафедрой общественных связей и медиаполитики, заместитель декана факультета журналистики факультета журналистики ИГСУ РАНХиГС</p><p> 119545, Москва, пр-т Вернадского, 76</p></bio><bio xml:lang="en"><p>Sharkov Felix Izosimovich – DSc (Soc.), Professor, Honored Scientist of the Russian Federation, Professor of the Department of Sociology of MGIMO – University, Head of the Department of Public Relations and Media Policy, Deputy Dean of the Faculty of Journalism, RANEPA</p><p>119545, Moscow, Vernadsky av., 76</p></bio><email xlink:type="simple">sharkov_felix@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Киреева</surname><given-names>О. Ф.</given-names></name><name name-style="western" xml:lang="en"><surname>Kireeva</surname><given-names>O. F.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Киреева Ольга Феликсовна – кандидат социологических наук, доцент кафедры управления информационными процессами журналистики</p><p> 119545, Москва, пр-т Вернадского, 76</p></bio><bio xml:lang="en"><p>Kireeva Olga Feliksovna – CandSc (Soc.), Associate Professor of the Department of information process management, Faculty of Journalism of the Instituteof Public Administration and Management</p><p>119545, Moscow, Vernadsky av., 76</p><p> </p></bio><email xlink:type="simple">kirolga08@list.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (РАНХиГС)<country>Россия</country></aff><aff xml:lang="en">Russian Presidential Academy of National Economy and Public Administration (RANEPA)<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (РАНХиГС); Московский Государственный Институт Международных Отношений (Университет)&#13;
МИД России (МГИМО – Университет)<country>Россия</country></aff><aff xml:lang="en">Russian Presidential Academy of National Economy and Public Administration (RANEPA); Moscow University of International Affairs (MGIMO – University)<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>01</day><month>10</month><year>2023</year></pub-date><volume>11</volume><issue>3</issue><fpage>123</fpage><lpage>134</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Силкин В.В., Шарков Ф.И., Киреева О.Ф., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Силкин В.В., Шарков Ф.И., Киреева О.Ф.</copyright-holder><copyright-holder xml:lang="en">Silkin V.V., Sharkov F.I., Kireeva O.F.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/356">https://www.communicology.ru/jour/article/view/356</self-uri><abstract><p>Объект исследования – инвестиции в человеческий капитал. Предмет – новые формы инвестиций в человеческий капитал в современных условиях. Цель работы – определение факторов влияния диффузии инноваций и цифровых технологий на эффективность инвестиций в человеческий капитал. В процессе исследования использованы общенаучные методы, обзор зарубежной научной литературы по данной проблематике. В результате исследования установлено, что в современных условиях без накопления человеческого капитала и оптимизации его применения невозможно экономическое развитие организаций, регионов и в целом страны. Развитие информационно-коммуникационных технологий приводит к повышению роли человеческого капитала, включая его конвергентные компоненты: физический капитал; интеллектуальные человеческие ресурсы и организационный капитал. При этом назрела необходимость проведения инвентаризации человеческих ресурсов на уровне организаций, местного самоуправления. Такие системные преобразования возможны только путем непрерывного повышения качества образовательного потенциала, что будет способствовать поддержанию на должном уровне качества показателей человеческого капитала в соответствующих субъектах. Сделаны выводы о том, что человеческие ресурсы, при их развитии и правильном применении, легко конвергируются между собой, что способствует быстрому накоплению человеческого капитала. Благодаря инвестициям в меняющейся социально-экономической среде, насыщенной цифровыми технологиями и элементами искусственного интеллекта, человеческий капитал быстрее проходит стадию монетизации и практического применения. </p></abstract><trans-abstract xml:lang="en"><p>The object of the study is the investment in human capital. Subject – new forms of investment in human capital in modern conditions. The purpose of the study is to determine the factors influencing the diffusion of innovations and digital technologies on the effectiveness of investments in human capital. The research is based on general scientific methods and a review of foreign scientific literature. As a result of the study the authors declare the necessity of accumulation of human capital and optimization of its use to provide the economic development of organizations, regions and the country as a whole in modern conditions. The development of information and communication technologies leads to an increase in the role of human capital, including its convergent components: physical capital; intellectual human resources and organizational capital. At the same time, there is an urgent need to conduct an inventory of human resources at the level of organizations and local government. Such transformations are possible only through continuous improvement of the quality of educational potential, which will help maintain the quality of human capital indicators in the relevant entities at the proper level. It is concluded that human resources, when developed and properly used, easily converge with each other, which contributes to the rapid accumulation of human capital. Investments in a changing socio-economic environment, saturated with digital technologies and elements of artificial intelligence that ensure faster monetization and practical application of human capital. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>информационно-коммуникационные технологии</kwd><kwd>инвестиции</kwd><kwd>человеческий капитал</kwd><kwd>региональное развитие</kwd><kwd>цифровизация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>information and communication technologies</kwd><kwd>investments</kwd><kwd>human capital</kwd><kwd>regional development</kwd><kwd>digitalization</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Силкин В.В. (2012). Развитие человеческого капитала в условиях информационного общества // Вестник ПАГС. № 4 (33). С. 86-90.</mixed-citation><mixed-citation xml:lang="en">Andrey J., Panait M., Voika S. (2018). 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