communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2023-11-4-13-24communicology-369Research ArticleМЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА (ПОЛИТИЧЕСКИЕ НАУКИ)MEDIACOMMUNICATIONS AND JOURNALISM (POLITICAL SCIENCE)Феномен политического доверия в виртуальных сообществах (на материалах сетевых медиа Китая во время пандемии Covid-19)The phenomenon of political trust in virtual communities (based on the materials of Chinese social networks during the Covid-19 pandemic)https://orcid.org/0000-0001-6444-7627ЛиИ.LiY.

Ли Инин – аспирант Института «Высшая школа журналистики и массовых коммуникаций»

 199034,  г. Санкт-Петербург, Университетская наб., 7-9

Li Yingying – postgraduate student of the “Higher School of Journalism and Mass Communications”

199034, Saint Petersburg, Universitetskaya emb., 7-9

yingyingli2701@outlook.comСанкт-Петербургский государственный университет (СПбГУ)РоссияSaint Petersburg State UniversityRussian Federation2023291220231141324Copyright © Ли И., 20232023Ли И.Li Y.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/369

 Политическое доверие является барометром эффективности национального управления, связующим звеном в отношениях между народом и правительством и играет роль политического стабилизатора. Актуальность данной темы обусловлена тем, что сегодня сетевые виртуальные пространства, такие как Weibo и форумы, выполняя коммуникационные функции, способны рассеивать или восстанавливать доверие к правительству, предлагая аудитории для обсуждения форму вопросов и ответов, развеивая сомнения и отвечая на критику, что оказывает влияние на политическую медиаэкологию. В статье представлены критический обзор литературы и результаты мониторинга СМИ (сетевых сообществ Китая). Проанализировано проявление «конфронтационного» (конфликтогенного) дискурса виртуальных сообществ в сетевых медиа в условиях пандемии нового коронавируса и инфодемии. Рассмотрены способы восстановления политического доверия сетевых виртуальных сообществ в контексте инфодемии: (1) включение правительством в сферу национального управления сетевого виртуального пространства и открытие двунаправленных каналов для эффективного взаимодействия с общественностью; (2) улучшение качества дискурса в сетевом пространстве; 3) выполнение сетевыми медиа своих социальных обязанностей, обеспечивая при этом качество сетевого информационного контента.

Political trust is a barometer of the effectiveness of national governance, a link in the relationship between the people and the Government, and plays the role of a political stabilizer. The relevance of this topic conditioned by the fact that in the Internet era, 1 when everyone ‘holds a microphone’ on the network media in the context of the Covid-19 pandemic, communication in the network virtual spaces such as Weibo and forums is capable of dissipating and restoring trust in governments in the form of questions, doubts and criticism, which has an impact on political media ecology as a whole. The paper is based on the media monitoring of the network communities in China. The author analyses the forms of manifestation of the confrontational (conflict-prone) discourse of virtual communities in the context of the pandemic of the New Corona virus and the following ‘infodemic’, and considers the ways of restoring the political trust of network virtual communities within this context, whereas: (1) the government should include the network virtual space in the sphere of national governance in order to open bidirectional channels for good communication with the masses; (2) the quality of discourse in the network space of the virtual community should be improved; (3) the network media should fulfill their social responsibilities, while ensuring the quality of the content.

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The authors declare that there are no conflicts of interest present.