communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2025-13-1-97-109communicology-510Research ArticleМЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА (СОЦИОЛОГИЧЕСКИЕ НАУКИ)MEDIACOMMUNICATIONS AND JOURNALISM (SOCIOLOGY)Трансмедийное обучение как способ социальной коммуникации: концептуализация понятияTransmedia Learning as a Method of Social Communication: conceptual analysishttps://orcid.org/0009-0006-9499-6268КучаринаС. А.KucharinaS. A.

Кучарина София Александровна – аспирант кафедры социологии 

119571, г. Москва, пр-т Вернадского, 76 

Kucharina Sofiya Aleksandrovna – postgraduate student at the Department of Sociology

119571, Moscow, Vernadsky av., 76 

sofiyadolganova@gmail.comМосковский государственный институт международных отношений (университет) МИД РоссииРоссияMoscow State Institute of International Relations (MGIMO – University)Russian Federation20253103202513197109Copyright © Кучарина С.А., 20252025Кучарина С.А.Kucharina S.A.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/510

Статья посвящена исследованию трансмедийного обучения в контексте его интеграции в образовательный процесс. Особое внимание уделяется трансмедийному нарративу как ключевому понятию не только в области культуры, но и образования. Трансмедийное повествование рассматривается как способ повышения уровня академической успеваемости и приобретения новых компетенций обучающимися. Целью работы является разработка комплексного понимания трансмедийного обучения и выявлении его потенциала в формировании социальных взаимодействий и обмене знаниями. Для достижения цели автором проведен обзор теоретических источников, существующих определений и методологических подходов к организации трансмедийного обучению. Представлено обобщенное определение трансмедийного обучения, выявлены основные факторы и мотивы его внедрения в сферу образования, обоснована роль информационных технологий в обучении студентов.

The article is devoted to the study of transmedia learning in the context of its integration into the educational process. The text is based on the assumption of significant opportunities for transmedia narrative not only in the field of culture, but also in education. Transmedia narration is regarded as a way to increase the level of academic achievement and acquisition of new competencies by students. The objective of the study consisted in the development of comprehensive understanding of the phenomenon of transmedia learning, and beyond that, in identifying its potential in shaping social interactions and knowledge sharing. To achieve it, the author reviewed theoretical sources, existing definitions and methodological approaches to the organization of transmedia learning. This enabled the development of a generalized definition of transmedia learning, further identification of the factors and motives for its implementation in the field of education, and substantiation of the role of information technology in teaching.

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The authors declare that there are no conflicts of interest present.