communicologyКоммуникологияCommunicology2311-30652311-3332МАК10.21453/2311-3065-2025-13-3-168-175communicology-567Research ArticleСОЦИОЛОГИЯ КУЛЬТУРЫSOCIOLOGY OF CULTUREМедиатизация политического пространства: проблемы инклюзивности новых медиаMediatization of the Political Space: Problems of Inclusivity of New MediaКирееваО. Ф.KireevaO. F.

Киреева Ольга Феликсовна, кандидат социологических наук, доцент кафедры управления информационными процессами факультета журналистики ИГСУ 

119571. Прпоспект Вернадского, 82

Kireeva Olga Feliksovna, PhD in Sociology

119571 Moscow. Vernadsky, av. 82 

kirolga08@list.ruКвернадзеЭ. Т.KvernadzeE. T.

Квернадзе Эка Тариеловна – шеф-редактор Дирекции социальных и публицистических программ

127427 Москва, ул. Академика Королева, 12

Kvernadze Eka Tariyelovna – editor-in-chief of the Directorate of social and journalistic Programs

12 Akademika Koroleva str., Moscow, 127427

ehka-kvernadze@yandex.ruРоссийская академия народного хозяйства и государственной службы при Президенте Российской ФедерацииРоссияRussian Presidential Academy of National Economy and Public AdministrationRussian FederationАО «Первый канал»РоссияJSC “Channel One»Russian Federation202502102025133168175Copyright © Киреева О.Ф., Квернадзе Э.Т., 20252025Киреева О.Ф., Квернадзе Э.Т.Kireeva O.F., Kvernadze E.T.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.communicology.ru/jour/article/view/567

В этой статье рассматривается медиатизация политики и политического пространства. Для получения полного представления о медиатизации политики анализируются разные контекстуальных условия, когда политические субъекты адаптируются к логике развития медиа при конкретных условиях. Медиатизация политики – это сложный процесс, тесно связанный с наличием медийной логики в обществе и политической сфере. Медиатизация отличается от идеи «медиации» – естественной, предопределённой миссии средств массовой информации по передаче смысла от коммуникаторов целевой аудитории. Медиатизация политики позволяет расширить доступ населения к системе политической власти, в которой медиа становятся не просто посредником между властью и населением, а превращаются в субъект политического управления. Расширению роли медиа в этом процессе способствует развитие инклюзивности новых медиа.

Расматривается эволюция понятий «инклюзия» и «медиаинклюзия», становление культуры инклюзивности.

This article examines the mediatization of politics and the political space. To get a detailed understanding of the mediatization of politics, various cases are analyzed in different contextual conditions, when politics adapts to the logic of media development under specific conditions. The mediatization of politics is a complex process closely related to the presence of media studies in society and the political sphere. It differs from the idea of “mediation” – the natural, predetermined mission of the media to convey meaning from communicators to the target audience. The mediatization of politics makes it possible to expand the access of the population to the system of political power, in which the media become not just an intermediary between the government and the population, but turn into a subject of political governance. The expansion of the media’s role in this process is facilitated by the development of the inclusivity of new media. The article examines the evolution of the concepts of “inclusion” and “media inclusion”, the formation of a culture of inclusivity.

политическое пространствомедиатизацияновые медиаинклюзивностьpolitical spacemediatizationnew mediainclusivityReferencesСилкин В.В., Шарков Ф.И. (2021). Деградация классических СМИ и зарождение современной социологии медиакоммуникации//Коммуникология: электронный научный журнал. Том 6. № 2. С.79-97.Chadwick, A. (2011), The political information cycle in hybrid news system: The British prime minister and the “bullygate” affair. The International Journal of Press/Politics, 16:1, pp. 3–29.Шарков Ф.И. (2007). Правовое регулирование коммуникационной деятельности: в рекламе, связях с общественностью, журналистике. М.: Дашков и Ко.Contexts, traditions, arguments’, Communication Theory, 23:3, pp. 191–202.Шарков Ф.И. (2022). Ноосферная парадигма глобализации политического медиапространства//Век глобализации. № 3 (43). С. 33-44.Deacon, D. and Stanyer, J. (2014). Mediatization: Key concept or conceptual bandwagon?. Media, Culture & Society, 36:7, pp. 1032–44Шарков Ф.И., Кириллина Н.В. (2022). Конвергируемость реальных и виртуальных сообществ в цифровом пространстве: социологический обзор //Социологическое обозрение. No 3. С. 229-249. https://doi.org/10.17323/1728-192x-2022-3-229-249Deutsch, K. W. (1963). The nerves of government: Models of political communication and control. New York: Free Press.Шарков Ф.И., Силкин В.В. (2021). Генезис социологии медиапространства//Вестник Российского университета дружбы народов. Серия: Социология. Т. 21. № 3. С. 557-566.Hepp, A. (2013), The communicative figurations of mediatized worlds: Mediatization research in times of the “mediation of everything. European Journal of Communication, 28:6, pp. 615–29.Chadwick, A. (2011), The political information cycle in hybrid news system: The British prime minister and the “bullygate” affair. The International Journal of Press/Politics, 16:1, pp. 3–29.Klinger and Svensson (2015), The emergence of network media logic in political communication.Contexts, traditions, arguments’, Communication Theory, 23:3, pp. 191–202.Landerer, N. (2013), ‘Rethinking the logics: A conceptual framework for the mediatization of politics’, Communication Theory, 23:3, pp. 239–58.Deacon, D. and Stanyer, J. (2014). Mediatization: Key concept or conceptual bandwagon?. Media, Culture & Society, 36:7, pp. 1032–44Lundby, K. (ed.) (2009), Mediatization: Concept, Changes, Consequences, New York: Peter Lang.Deutsch, K. W. (1963). The nerves of government: Models of political communication and control. New York: Free Press.Matthews, D. R. (1978). Winnowing: The news media and the 1976 presidential nominations. In J. D. Barber (ed.), Race for the presidency. Englewood Cliffs, NJ: Prentice HallHepp, A. (2013), The communicative figurations of mediatized worlds: Mediatization research in times of the “mediation of everything. European Journal of Communication, 28:6, pp. 615–29.Mazzoleni, G. (1987). Media logic and party logic in campaign coverage: The Italian general election of 1983. European Journal of Communication, 2(1), 81–103.Klinger and Svensson (2015), The emergence of network media logic in political communication.Mazzoleni, G. and Schulz, W. (1999), ‘“Mediatization” of politics: A challenge for democracy?. Political Communication, 16:3, pp. 247–61.Landerer, N. (2013), ‘Rethinking the logics: A conceptual framework for the mediatization of politics’, Communication Theory, 23:3, pp. 239–58.Mazzoleni, G., & Schulz, W. (1999). “Mediatization” of politics: A challenge for democracy? Political Communication, 16, 247–261.Lundby, K. (ed.) (2009), Mediatization: Concept, Changes, Consequences, New York: Peter Lang.Schulz, W. (2004). Reconstructing mediatization as an analytical concept. European Journal of Communication, 19, 87–101.Matthews, D. R. (1978). Winnowing: The news media and the 1976 presidential nominations. In J. D. Barber (ed.), Race for the presidency. Englewood Cliffs, NJ: Prentice HallSemetko, H. A., Blumler, J. G., Gurevitch, M., & Weaver, D. H. (1991). The formation of campaign agendas. Hillsdale, NJ: Lawrence Erlbaum.Mazzoleni, G. (1987). Media logic and party logic in campaign coverage: The Italian general election of 1983. European Journal of Communication, 2(1), 81–103.Sharkov F.I. (2007). Legal regulation of communication activities: in advertising, public relations, journalism. M.: Dashkov and Co. F.I. Sharkov (2022).Mazzoleni, G. and Schulz, W. (1999), ‘“Mediatization” of politics: A challenge for democracy?. Political Communication, 16:3, pp. 247–61.Sharkov F.I., Kirillina N.V. (2022). Convergence of real and virtual communities in the digital space: a sociological review //A sociological review. No. 3. pp. 229-249. https://doi.org/10.17323/1728-192x-2022-3-229-249Mazzoleni, G., & Schulz, W. (1999). “Mediatization” of politics: A challenge for democracy? Political Communication, 16, 247–261.Sharkov F.I., Silkin V.V. (2021). The genesis of the sociology of media space//Bulletin of the Peoples’ Friendship University of Russia. Series: Sociology. Vol. 21. No. 3, pp. 557-566.Schulz, W. (2004). Reconstructing mediatization as an analytical concept. European Journal of Communication, 19, 87–101.Silkin V.V., Sharkov F.I. (2021). The degradation of classical media and the emergence of modern sociology of media communication//Communicology: an electronic scientific journal. Volume 6. No. 2, pp.79-97.Semetko, H. A., Blumler, J. G., Gurevitch, M., & Weaver, D. H. (1991). The formation of campaign agendas. Hillsdale, NJ: Lawrence Erlbaum.Strömbäck, J. and Esser, F. (eds) (2014), Mediatization of politics: Towards a theoretical framework in Mediatization of Politics: Understanding the Transformation of Western Democracies, Basingstoke: Palgrave Macmillan, pp. 3–28.Strömbäck, J. and Esser, F. (eds) (2014), Mediatization of politics: Towards a theoretical framework in Mediatization of Politics: Understanding the Transformation of Western Democracies, Basingstoke: Palgrave Macmillan, pp. 3–28.The Noospheric paradigm of the globalization of the political media space//The age of globalization. No. 3 (43), pp. 33-44.

The authors declare that there are no conflicts of interest present.