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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">communicology</journal-id><journal-title-group><journal-title xml:lang="ru">Коммуникология</journal-title><trans-title-group xml:lang="en"><trans-title>Communicology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2311-3065</issn><issn pub-type="epub">2311-3332</issn><publisher><publisher-name>МАК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21453/2311-3065-2019-7-1-43-52</article-id><article-id custom-type="elpub" pub-id-type="custom">communicology-6</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ СОЦИОЛОГИЯ И ДЕМОГРАФИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC SOCIOLOGY AND DEMOGRAPHY</subject></subj-group></article-categories><title-group><article-title>Карьера, стигматизация и формирование предпринимательского потенциала</article-title><trans-title-group xml:lang="en"><trans-title>Career, Stigmatization, and Formation of the Entrepreneurial Potential</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Липай</surname><given-names>Т. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Lipai</surname><given-names>T. P.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чантурия</surname><given-names>Н. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Tchanturia</surname><given-names>N. G.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Годердзишвили</surname><given-names>Б. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Goderdzishvili</surname><given-names>B. G.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Минский городской институт развития образования<country>Беларусь</country></aff><aff xml:lang="en">Minsk City Institute for the Development of Education<country>Belarus</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Грузинский технический университет<country>Грузия</country></aff><aff xml:lang="en">Georgian Technical University<country>Georgia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>14</day><month>07</month><year>2021</year></pub-date><volume>7</volume><issue>1</issue><fpage>43</fpage><lpage>52</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Липай Т.П., Чантурия Н.Г., Годердзишвили Б.Г., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Липай Т.П., Чантурия Н.Г., Годердзишвили Б.Г.</copyright-holder><copyright-holder xml:lang="en">Lipai T.P., Tchanturia N.G., Goderdzishvili B.G.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.communicology.ru/jour/article/view/6">https://www.communicology.ru/jour/article/view/6</self-uri><abstract><p>В первые десятилетия XXI века система социально-трудовых отношений сталкивается с беспрецедентными вызовами со стороны внешней среды. Это глобализация, экономический рост, основанный на возрастающей роли знаний, а также революционное развитие информационных и коммуникационных технологий. С другой стороны, решение острой проблемы занятости населения становится все более тесно связанным с понятиями «карьера», «самозанятость» и «занятость» в зависимости от спроса на рынке труда. Трудно найти вакансию в профиле получаемой специальности, особенно для молодых специалистов из-за высокого уровня конкуренции на рынке труда. Многие профессии, которые были интересны для молодежи в «советские времена», потеряли свой социальный и материальный статус среди молодых специалистов. И наоборот, некоторые профессии, которые в «советские времена» подвергались стигматизации (например, предприниматель), сегодня являются реальным способом решения проблемы безработицы. Сегодня формирование предпринимательских компетенций у выпускников современного общества является одним из важнейших вопросов развития нашего образования и экономики. Следовательно, в краткосрочной перспективе реальным способом решения проблемы безработицы является содействие развитию малых и средних предприятий-предпринимателей, что сегодня является важнейшим направлением экономических реформ в XXI веке. Эффективное функционирование этих реформ напрямую связано с выявлением и развитием предпринимательского потенциала среди безработной молодежи, с созданием соответствующей образовательной базы и поддержки предпринимательства на государственном уровне. Поэтому изучение предпринимательского потенциала населения имеет большое значение для планирования мероприятий по предпринимательской политике страны в целом.</p></abstract><trans-abstract xml:lang="en"><p>The first decades of the 21st century, the system of social and labor relations is facing unprecedented challenges from the external environment. These are globalization, economic growth based on the increasing role of knowledge, as well as the revolutionary development of information and communication technologies. On the other hand, the solution of the acute problem of employment of the population is becoming more closely associated with the concept of “self-employment” and “employment according to the demand on the labor market.It is difficult to find a vacancy in the profile of the received specialty, especially for young specialists due to the high level of competition in the labor market. Many professions that were interesting for young people in “soviet times” lost their social and material status among young professionals. Conversely, some occupations that were in “soviet times” stigmatized (for example entrepreneur), today is the real way to solve the problem of unemployment. Today formation of entrepreneurial competencies among graduates of modern society is one of the most important issues in the development of our education and economy.Consequently, in the short term, the real way to solve the problem of unemployment is to promote the development of small and medium-sized enterprises-business entities, which today is the most important direction of economic reforms in 21st century. The effective functioning of these reforms is directly related to the identification and development of entrepreneurial potential among the unemployed young people, with the creation of an appropriate educational base and support for entrepreneurship at the state level. Therefore, the study of the entrepreneurial potential of the population is of great importance for the planning of measures of the entrepreneurial policy of the country as a whole.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>мотивация</kwd><kwd>социально-трудовые отношения</kwd><kwd>стигма</kwd><kwd>занятость</kwd><kwd>предпринимательский потенциал</kwd></kwd-group><kwd-group xml:lang="en"><kwd>motivation</kwd><kwd>social and labor relations</kwd><kwd>stigma</kwd><kwd>employment</kwd><kwd>entrepreneurial potential</kwd><kwd>motivation</kwd><kwd>social and labor relations</kwd><kwd>stigma</kwd><kwd>employment</kwd><kwd>entrepreneurial potential</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ananchenkova P.I. (2009). Improving the image as a factor in the competitiveness of higher educational institutions / Diss.. 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