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Blogosphere as a New Means of Communication

https://doi.org/10.21453/2311-3065-2022-10-3-22-32

Abstract

The paper is dedicated to the blogosphere as a means of communication in the conditions of modern media reality. The author states, that the blogs perform not only a function of interpersonal communication, but also an information function, approaching traditional mass media in this vein. They allow to search, distribute and discuss information on any topic, and business or political information is no exception. In this regard, many companies and major players in the global and domestic markets have turned their attention to this tool for interacting with the audience, developing their own social networks and blog sites and actively cooperating with popular bloggers, experts and opinion leaders as part of image building and reputation improvement, countering information challenges, promoting services and products. It is noted that the blogosphere in comparison with traditional media has a number of advantages: mobility, dynamism, nativity, and quick feedback. The possibilities of the blogosphere operating in a unique hyper-genre – a symbiosis of textual, visual and audio information are discussed. At the end, the author substantiates the necessity of studying the role of the blogosphere in the system of business and political communication, the principles and mechanisms of its influence and development.

About the Author

E. A. Suleymanov
MEMO Information Agency
Russian Federation

Suleymanov Edward Alekseevich – technical director of MEMO Information Agency, external doctoral student at the Department of Public Relations and Media Policy, Faculty of Journalism, Russian Presidential Academy of National Economy and Public Administration

129226, Russia, Moscow, Dokukina st., 6. 



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Review

For citations:


Suleymanov E.A. Blogosphere as a New Means of Communication. Communicology. 2022;10(3):22-32. (In Russ.) https://doi.org/10.21453/2311-3065-2022-10-3-22-32

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ISSN 2311-3065 (Print)
ISSN 2311-3332 (Online)