Theoretical Substantiation of the category of Strategic Communications of Territories
https://doi.org/10.21453/2311-3065-2025-13-4-73-84
Abstract
The article presents and substantiates the author’s definition of the category of strategic communications of a place, which refers to communication aimed at solving long- term strategic goals and objectives of a territorial entity, directly related to the development strategy of the territorial entity, initiated, regularly, by the administration of the territorial entity, broadcasting strategically significant messages for the place, values, meanings aimed at the formation and maintaining certain behavioral patterns among audiences and stakeholders, at the same time, involving them in the process of achieving the strategic goals of the place and shaping its image and providing a platform for their coordinated communication interaction. In the process of substantiating the category, the deductive method was applied. Communication and strategic communication were considered as categories of a more general nature. The author relied on the understanding of strategic communications previously substantiated in the scientific literature in relation to political and business entities.
About the Author
Yu. V. Taranova
Saint-Petersburg State University
Russian Federation
Russian Federation
Taranova Yuliya Vladimirovna, Phd in Political Sciences, Associate Professor at the Higher School of Journalism and Mass Communications
199004, St. Petersburg, 1st line V.O., 26
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Review
For citations:
Taranova Yu.V. Theoretical Substantiation of the category of Strategic Communications of Territories. Communicology. 2025;13(4):73-84. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-4-73-84
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