The emergence of synergistically complex media consumption: a request for sovereign communicative discourse
https://doi.org/10.21453/2311-3065-2026-14-1-13-25
Abstract
The relevance of the research is determined by the need to analyze transformations of mass communication caused by the formation of a «synergistically complex reality» (N.I. Lapin). Consequences of digitalization also form a complex communicative discourse characterized by the synergy of traditional and new media into a single environment of media consumption. It is shown that the main factors of the formation of synergistically complex media consumption are the digital metamorphosis of the world (W. Beck), mass self-communication (M. Castells) – they largely determine specifics of modern communicative discourse, which acts as an agent of the socialization of youth and the formation of national human capital. Taking into account the inherent consequences of these processes for new Russia, the authors propose a sovereign model of synergistically complex media consumption, corresponding with the genotype of Russian culture. The proposed model takes into account cultural and civilizational conditionality of media consumption.
About the Authors
S. A. Kravchenko
Moscow State Institute of International Relations (MGIMO – University)
Russian Federation
Russian Federation
Kravchenko Sergey Aleksandrovich – DSc (Soc.), Prof. of the Department of sociology
119571, Russia, Moscow, Vernadsky av., 76
A. V. Fetsenko
Moscow State Institute of International Relations (MGIMO – University)
Russian Federation
Russian Federation
Fetsenko Alyona Vladislavovna – graduate student of the Department of sociology
119571, Russia, Moscow, Vernadsky av., 76
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Review
For citations:
Kravchenko S.A., Fetsenko A.V. The emergence of synergistically complex media consumption: a request for sovereign communicative discourse. Communicology. 2026;14(1):13-25. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-1-13-25
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