Using infographics in online media (based on case of the Yekaterinburg telegram channel)
https://doi.org/10.21453/2311-3065-2026-14-1-51-65
Abstract
The work is devoted to the analysis of infographics as a type of journalistic text and its use in regional online media. The aim is to identify the relationships in the use of infographics in Yekaterinburg online media publications, as well as to analyze audience reactions to various types of infographics. An empirical study conducted by the method of content analysis of publications in the telegram channel of the Yekaterinburg media E1.RU Published during 2023 (n = 160) revealed the specifics of using various types of infographics. A connection was found between the use of different types of infographics and certain topics for which they were prepared, differences in audience reactions to infographic publications were described, and the specifics of involving channel readers in infographic publications in terms of commenting activity were identified. Based on the analysis of the revealed patterns, recommendations on the use of infographics in online media are formulated. The results obtained will be useful in the development of regional online media in the telegram channel format.
About the Authors
V. S. Kharchenko
Ural Federal University named after the First President of Russia B.N. Yeltsin
Russian Federation
Russian Federation
Kharchenko Vera Sergeevna – candidate of Sociological Sciences, Associate Professor, Associate Professor of the Department of Media Communications, Department «Faculty of Journalism»
Yekaterinburg
A. N. Zvezdin
Ural Federal University named after the First President of Russia B.N. Yeltsin
Russian Federation
Russian Federation
Zvezdin Alexey Nikolayevich – 3rd-year bachelor’s degree student in Media Communications, Department of Journalism Faculty
Yekaterinburg
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Review
For citations:
Kharchenko V.S., Zvezdin A.N. Using infographics in online media (based on case of the Yekaterinburg telegram channel). Communicology. 2026;14(1):51-65. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-1-51-65
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