The Genesis of the Media Communications Industry and Ratings of Its Leaders
https://doi.org/10.21453/2311-3065-2026-14-1-97-106
Abstract
This article describes the main components of the media communications industry, presenting the genesis of their development and the process of leadership development. It provides an overview of industry practices in the 20th and 21st centuries in the United States, England, and France, as well as the history of the PR industry in Russia from the 1990s to the 2020s.
This article publishes the results of representative expert surveys conducted by the Association of Public Relations Consulting Companies (AKOS) to assess the contribution of leading players in the professional communications market. Corporate and author-specific criteria for this assessment are presented, along with a qualitative analysis of the characteristics of domestic and international PR industry leaders. The essential characteristics of the domestic PR services market and the factors that contribute to its leaders’ success are identified.
About the Author
A. N. Chumikov
Moscow State Linguistic University
Russian Federation
Russian Federation
Alexander N. Chumikov – Doctor of Political Sciences, Professor of the Department of Communication Technologies
Moscow
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Review
For citations:
Chumikov A.N. The Genesis of the Media Communications Industry and Ratings of Its Leaders. Communicology. 2026;14(1):97-106. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-1-97-106
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