The Development of Fundamental Areas of Communicology

Abstract

The paper represents a philosophical and sociological analysis of the development of a new interdisciplinary scientific direction “Communicology”, claiming the status of science. The authors note, that at present communicology is intensively constituted as the most important scientific direction, which sets as its task the systematic study of the structure, mechanisms, factors of the effectiveness of social interaction. A set of scientific and organizational measures has been implemented, in particular, the international Academy of communicology established and successfully operating under the guidance of F.I. Sharkov. The Academy regularly holds International conferences on this subject and publishes collections of works, textbooks and manuals from the cycle “Communicology”, included as a basic component in the standards of a number of training areas. Two high-rated journals are widely known in the country and abroad: “Communicology” and “Communicology: electronic scientific journal”. The article analyzes the information and communication technologies used by the media, 1 set out in the monograph of professors Felix Sharkov and Vladimir Silkin . The features of functioning of print and electronic mass media in the modern world are considered. Particular attention is paid to the development of the theory of information (mainly mass media) and the practice of journalism. The authors enter into a productive discussion on the development of theories of communicology and the interpretation of the term “communicology” at the University of Hawaii, as well as with the authors of the Norwegian Institute of Communicology, who consider it possible to describe a set of variables various communications and even all human activity.