The Study of the Virtual Landscape of Russian Ethnic Identity in the Era of Web 2.0
https://doi.org/10.21453/2311-3065-2018-6-4-89-98
Abstract
The paper represents the study of the issue of identity and identification of individuals on the Internet in conditions of rapid development of virtual communication on the basis of social networks. Internet is described as part of a postmodern culture with an inherent attitude to the personality and the formation of an individuality that is not identical to itself. The authors describe the process of identity formation in the social Internet space, which is connected with its virtualization through various tools of Internet communication. It is shown that the identification process is conditioned by the level of development of the society and should be characterized by gradation from complete anonymity and confidentiality of participants in virtual communication during the initial period of the formation of social networks to the actual identification of the person at the present time. The text gives the description of this process by stages. The conclusions highlight the influence of this process on the formation of marketing communications technologies, such as social media marketing, viral technologies, augmented reality.
About the Author
A. A. Fedorova
St. Petersburg State University
Russian Federation
Russian Federation
Anna Aleksandrovna Fedorova, postgraduate student of the department of sociology
199034, St. Petersburg, University emb., 5
References
1. Anderson B. (1991). Imagined communities: reflections on the origin and spread of nationalism. London: Verso.
2. Behm-Morawitz E., Ta D. (2014). Cultivating virtual stereotypes: the impact of video game play on racial/ethnic stereotypes // Howard Journal of Communications. No.25 (1). P. 1-15
3. Buchanan E., Markham A. (2012). Ethical Decision-Making and Internet Research: recommendations from the AoIR Ethics Working Committee (Version 2.0). Chicago: Association of Internet Researchers.
4. Castells M. (1997). The Power of Identity. Oxford: Blackwell.
5. Diamandaki K. (2003). Virtual ethnicity and digital diasporas: Identity construction in cyberspace // Global media journal. No.2 (2). P. 26-40.
6. Eriksen T.H. (2007). Nationalism and the Internet // Nations and Nationalism. No.13 (1). P. 1-17.
7. Ess C. (2002). Ethical Decision-Making and Internet Research: recommendations from the AoIR Ethics Working Committee. Chicago: Association of Internet Researchers.
8. Macfadyen L. (2006). Virtual ethnicity: the new digitization of place, body, language and memory // Electronic magazine of multicultural education. No.1.
9. Nakamura L. (2002). Cybertypes: Race, Ethnicity, and Identity on the Internet. New York: Routledge.
10. O'Reilly T. (2005). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. O’Reilly Media, Inc.
11. Poster M. (1998). Virtual ethnicity: Tribal identity in an age of global communications // Cybersociety 2.0: Revisiting CMC and community. London: Sage Publications. P. 184-211.
12. Saunders R. (2011). Ethnopolitics in Cyberspace: The Internet, Minority Nationalism, and the Web of Identity. Lanham, MD: Lexington Books.
13. Thomas J. (1996). Introduction: A Debate about the Ethics of Fair Practices for Collecting Social Science Data in Cyberspace // The Information Society. No.12. P. 107–118.
14. Zimmer M. (2010). But the data is already public: on the ethics of research in Facebook // Ethics and Information Technology. No.12 (4). P. 313-325.
15. Ethics in Internet Research: what to read and what to do to make your research ethically flawless. In: The club of Internet and society fans [el. source]: http://clubforinternet.net/ethics (In Rus.).
Review
For citations:
Fedorova A.A. The Study of the Virtual Landscape of Russian Ethnic Identity in the Era of Web 2.0. Communicology. 2018;6(4):89-98. (In Russ.) https://doi.org/10.21453/2311-3065-2018-6-4-89-98
Views:
122
Email this article 
