Communication and Sociological Support of the Image of Russian Regions in the Context of Their Strategic Development
https://doi.org/10.21453/2311-3065-2022-10-1-15-28
Abstract
The article is devoted to identifying the features of the formation and promotion of the image of Russian regions in the context of their spatial development strategies. The sociological foundations of the implemented projects and related communication activities are considered. The theoretical and methodological basis of the article is a set of applied sociological studies conducted at the All-Russian and regional levels, including representative surveys in target audiences, expert interviews, focus groups; media sociological studies on electronic systems of automatic media analysis; experimental methods and included observation. The key communication events in the regions were analyzed from the point of view of their influence on public opinion through traditional and new media, as well as the problems of presenting visual components of territorial projects.
The most well-known image projects of the 3rd millennium in the subjects of the Russian Federation of different federal districts were selected for the study: Southern (Volgograd region), North Caucasus (Republic of North Ossetia - Alania), Volga (Perm Region), Ural (Chelyabinsk region), Siberian (Omsk region), Far Eastern (Republic of Sakha / Yakutia/): in these projects, the author acted as a leader, participant or expert. Based on the systematization of research, a classification of projects/campaigns for the formation of the reputation of regions within the framework of strategic development is proposed, recommendations for the creation of communication models for their promotion in the internal and external environment are developed.
About the Authors
A. N. Chumikov
Moscow State Linguistic University
Russian Federation
Russian Federation
DSc (Polit.), Professor of the Department of communication technologies of the Institute of International Relations and Socio-Political Sciences,
Chief Researcher of the Center for Regional Sociology and Conflictology of the Federal Research Sociological Center of the Russian Academy of Science,
119034, Moscow, Ostozhenka str., 38/1
E. E. Shults
Moscow State Linguistic University
Russian Federation
Russian Federation
CandSc (Hist.), Head of Department of communication technologies of the Institute of International Relations and Socio-Political Sciences,
119034, Moscow, Ostozhenka str., 38/1
References
1. Chernysh M.F., Markin V.V., ed. (2020). Spatial Development of Small Towns: Social Strategies and Practices. M.: FNISTs RAN (In Rus.).
2. Chumikov A.N. (2019). Small towns: branding as the development of the actual opportunities of the territory. In: V.V. Markin, M.F. Chernysh (eds.) Small towns in the social space of Russia. M.: FNISTs RAN. P. 486-503 (In Rus.).
3. Chumikov A.N. (2021). Conflict Communications in the Media Field. Communicology. Vol. 9. No. 2. P. 125-143. DOI: 10.21453/2311-3065-2021-9-2-125-142 (In Rus.).
4. Golovneva E.V. (2015). Region as a social construct. Obshestvo i vlast, No. 6. P. 58-63 (In Rus.).
5. Gorshkov M.K. (2011). Russian society as it is: the experience of a sociodiagnostics. M.: Chronograph. P. 285 (In Rus.).
6. Gorshkov M.K. (2021). Sociology in the regions and sociology for the regions. In: M.K. Gorshkov (ed.) Sociological support of strategic management of the development of regions and municipalities in Russia. M.: FNISTs RAN. P. 5-8. DOI: 10.19181/sbornik.978-5-89697-365-2.2021.1 (In Rus.).
7. Grachev M.N. (2021). Modeling the process of mediatization of politics. In: Russian PR: trends and drivers. Issue 11. S-PbGU. P. 34-41 (In Rus.).
8. Kalpokas I. (2018). A Political Theory of Post-Truth. Springer.
9. Lysenko O.V., Tregubova E.G., ed. (2013). Perm as a style. Presentations of Perm city identity. Perm: PGGPU (In Rus.).
10. Martyanov D.S., ed. (2019). Manageability and discourse of virtual communities in the context of post-truth politics. St. Petersburg: ElekSys (In Rus.).
11. Shlyakhova S.S. (2018). PR of the Permian Period: Regional Communications and Territorial Identity in Historical Retrospective. Perm: PNIPU.
12. Tsoi L.N. (2008). Formation of the image policy of the Republic of Sakha (Yakutia). In: The image of the region – the image of Russia: state and development prospects. Yakutsk: YaGU (In Rus.).
Review
For citations:
Chumikov A.N., Shults E.E. Communication and Sociological Support of the Image of Russian Regions in the Context of Their Strategic Development. Communicology. 2022;10(1):15-28. (In Russ.) https://doi.org/10.21453/2311-3065-2022-10-1-15-28
Views:
394
Email this article 
