The social function of COVID-19 memes in new media
https://doi.org/10.21453/2311-3065-2022-10-2-161-169
Abstract
The paper represents an analytical review of the existing literature on the social function of memes on COVID-19. The author reviews mainly the literature of the last ten years, though the disclosure of the topic demands citing the fundamental works dedicated to the history of the emergence of memes by M.M. Bakhtin, R. Dawkins and D. Rushkoff. When describing the classification and social functions of memes, the author took into account cultural and linguistic studies of such authors as A.B. Bocharov, A.V. Krokhina, N.A. Zinovieva, Y.V. Shchurina. In the context of the social function of pandemic memes, the author based the analysis on the articles of local authors studying the social and cultural significance of such memes. However, the identified gaps in the local literature motivated the author to refer to similar foreign studies, such as Flecha Ortiz’s work on the cultural specifics of Spanish speaking users’ perception of pandemic memes. At the end the author concludes that, despite the fact that the topic is definitely of interest to the scientific community, and specific trends and directions in its study have already been traced, it has not yet been studied enough, and there are no domestic studies dedicated to this issue at the moment.
About the Author
А. А. Martynov
International Institute of the Newly Established States
Russian Federation
Russian Federation
Martynov Alexei Anatolievich – journalist, host of radio broadcasts at the VESTI FM radio station, columnist for RT, Izvestia, Life, director of the International Institute of the Newly Established States.
115035, Moscow, Pyatnitskaya st., 25/1.
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Review
For citations:
Martynov А.А. The social function of COVID-19 memes in new media. Communicology. 2022;10(2):161-169. (In Russ.) https://doi.org/10.21453/2311-3065-2022-10-2-161-169
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