Open data policy as the basis of university image
https://doi.org/10.21453/2311-3065-2022-10-4-143-151
Abstract
in modern society, any organization is forced to compete in the market, is in a constant process of attracting new people, strive to occupy the top positions in the ratings. Higher education institutions are no exception. After the appearance of the concept «University 3.0.», one of the goals of which was to create integrated entrepreneurial ecosystems on the basis of educational organizations, where the university is assigned the role of a generator of innovations, and science and education also remain a priority, it became necessary to ensure maximum transparency of the processes that occur within each organization. Digitalization of the educational process has also played an important role, not only during the actual education, but also at the time of choosing a suitable university. The article examines the history of the development of the term «image of a higher educational institution» in Russia, its transformation, as well as its components, including the policy of open data. In addition, the paper describes the difference between the concepts of “open data” in the field of education: «open education» and «open data on education»; analyzes the problem of implementing open data policy by universities, and also examines the role of open data in working on the image of an educational institution.
About the Author
K. A. Shevchenko
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Shevchenko Ksenia Andreevna – post-graduate student
119571, Moscow, Vernadsky ave., 82
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Review
For citations:
Shevchenko K.A. Open data policy as the basis of university image. Communicology. 2022;10(4):143-151. (In Russ.) https://doi.org/10.21453/2311-3065-2022-10-4-143-151
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