Measuring the communication field of a successful organization
https://doi.org/10.21453/2311-3065-2024-12-2-111-123
Abstract
The article examines the practical aspects of measuring communication in modern organizations. The author reveals approaches to assessment, measurement and monitoring based on her professional experience in the area. The author reveals the new possibilities for generating reports on existing communications based on the Model of the Government of the Russian Federation in the field of quality. The purpose of the study is to construct criteria and indicators, both external and internal, to measure the effectiveness of providing information about the organization activities. The study was conducted using methods of document analysis and expert surveys of employees of organizations preparing the organization for the competition and assessing experts, and provides possibilities for measuring the quantitative characteristics of building the organizational communicative field. It is expected that the organization conducting the measurements will subsequently take corrective actions and review the approach being implemented. The article provides links to current official documents, international standards adopted on the territory of the Russian Federation, recommending indicators for assessing the communication field of a modern organization, as well as requirements for the competence of persons performing the assessment. Besides, the paper considers the forms of constructing the organizational communicative and information fields in relation to its own personnel, various levels of management, consumers, partners, suppliers, clients, state and municipal authorities.
About the Author
М. V. Yurasova
Moscow State Institute of International Relations (MGIMO – University)
Russian Federation
Russian Federation
Yurasova Maria Vladimirovna – CandSc (Soc.), associate professor; associate professor at the Lomonosov Moscow State University
119454, Moscow, Vernadsky av., 76
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Review
For citations:
Yurasova М.V. Measuring the communication field of a successful organization. Communicology. 2024;12(2):111-123. (In Russ.) https://doi.org/10.21453/2311-3065-2024-12-2-111-123
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