Capitalization as a Communalization of Individual’s Social Resources

Abstract

The article focuses on the characteristics of the process of capitalization of the individual’s social resources, which is considered social health. The authors identified the components of social health, among which revealed a willingness to communicate within the community, the ability to use connections and relationships to carry out socially useful collective activities and responsibility to the community for the results of collective activities. The article analyzes the structure of social capital, its comparison with social potential. According to the authors, social capital can be imagined as a resource of the community, which is formed by the presence of a social network and facilitates the achievement of common goals. The authors are based on a social and group understanding of capital, and highlight social participation, social initiative and social trust in its structure. Conditions of social health capitalization are considered. The basic condition is the adequacy of the level of social health of individuals to organize joint activities aimed at solving socially significant problems of the community. It has been determined that capitalization can be both primary and secondary