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Event communication of university museums and scientific organizations (based on the experience of the “Night of Museums – 2024” in St. Petersburg)

https://doi.org/10.21453/2311-3065-2024-12-3-83-92

Abstract

The article is devoted to the consideration of event communication using the example of participation in the all-Russian event “Night of Museums” by museums of universities and scientific organizations of St. Petersburg in 2024. A sociological survey of St. Petersburg residents showed sufficient awareness of the “Night of Museums” event: every second person knows both about the event and about its holding in 2024 in the Northern capital. However, those wishing to take part in it in 2024 did not exceed 20%, especially to visit museums of universities and scientific institutions (2%). Analyzing the category ‘event communication’ at the intersection of methodological approaches of political science and discourse science, the author considers it promising to study the mutual influence of three discursive constructs: museum discourse – discourse of state memory policy – discourse of national identity, considered in relation to modern political realities of Russia in the context of the implementation of the national security strategy.

About the Author

M. S. Arkannikova
Peter the Great St. Petersburg Polytechnic University
Russian Federation

Arkannikova Marina Sergeevna – CandSc (Polit.), associate professor, Director of the Higher School of Media Communications and Public Relations of the Institute for the Humanities; doctoral student of the Institute of the Higher School of Journalism and Mass Communications of the St. Petersburg State University

195251, St. Petersburg, Politekhnicheskaya st., 29



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Review

For citations:


Arkannikova M.S. Event communication of university museums and scientific organizations (based on the experience of the “Night of Museums – 2024” in St. Petersburg). Communicology. 2024;12(3):83-92. (In Russ.) https://doi.org/10.21453/2311-3065-2024-12-3-83-92

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ISSN 2311-3065 (Print)
ISSN 2311-3332 (Online)