Creativity and Creative Subject in the Field of Social Communications: modern understanding and basic characteristics (part I)
https://doi.org/10.21453/2311-3065-2024-12-3-105-115
Abstract
The article examines the dynamics of creativity perception in successive attempts to study its interpretations in the social sciences and proposes a social and communicative approach to understanding the categories of creativity and the creative subject. The authors analyze the approaches to defining creativity in various research paradigms, which shows the applicability of the socio-communicative approach with a critical view on socio-psychological and sociological definitions of creativity. The text represents the discussion of the criteria and features of creativity and consider the main parameters and criteria of creativity as a communicative phenomenon. The authors propose a new understanding of the concept of creativity and explain it through three related concepts: (1) creative process, (2) creative subject and (3) creative product. At the end, the authors substantiate the typology of creative products and discuss the essence of the consumer value of creative products, highlighting its rational and emotional dimensions.
About the Authors
D. P. Gavra
St. Petersburg State University
Russian Federation
Russian Federation
Gavra Dmitry Petrovich – DSc (Soc.), Professor, Head of the Department of Public Relations in Business, Higher School of Journalism and Mass Communications
199004, St. Petersburg, 1st Line of Vasilievsky Isl., 26
Yu. P. Bayer
RANEPA North-West Institute of Management
Russian Federation
Russian Federation
Bayer Yulia Paulevna – CandSc (Soc.), Associate Professor of the Department of Social Technologies
119178, St. Petersburg, Sredny Prospekt Vasilievsky Isl., 57
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Review
For citations:
Gavra D.P., Bayer Yu.P. Creativity and Creative Subject in the Field of Social Communications: modern understanding and basic characteristics (part I). Communicology. 2024;12(3):105-115. (In Russ.) https://doi.org/10.21453/2311-3065-2024-12-3-105-115
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