Modern Chinese Culture as an Object of Media Reflections
https://doi.org/10.21453/2311-3065-2024-12-4-42-54
Abstract
The article is devoted to the study of the reflection of modern Chinese culture in media discourse and analyzes how media contribute to the cross-cultural adaptation of modern Chinese culture, which combines tradition and modernity in the process of communication using the media to convey a narrative, and achieves cultural adaptation in accordance with international aesthetics through integration into other cultures. This paper examines the relationship between cross-media storytelling and cultural adaptation, and questions how contemporary Chinese films, television series, and music exemplify media narratives that contribute to cultural adaptation. The study concluded that although Chinese culture is actively being incorporated into the global media landscape through various platforms, there are numerous challenges associated with cultural differences that may hinder the full understanding and acceptability of these products outside of China. The results may be useful for extrapolating the experience to the promotion of other cultures, including contemporary Russian cinema, music and art, which face similar difficulties in adapting to the perception of international audience, when it is important to take into account cultural characteristics and build a universal narrative that can find a response in other countries.
About the Author
R. Ouyang
Saint-Petersburg State University
Russian Federation
Russian Federation
Ouyang Ruogu – postgraduate student at the Institute «Higher School of Journalism and Mass Communications»
199004, St. Petersburg, 1st Line of Vasilyevsky Island, 26
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Review
For citations:
Ouyang R. Modern Chinese Culture as an Object of Media Reflections. Communicology. 2024;12(4):42-54. (In Russ.) https://doi.org/10.21453/2311-3065-2024-12-4-42-54
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