Convergence in the Regional Media: features of the Internet content of Yakut newspapers
https://doi.org/10.21453/2311-3065-2024-12-4-55-66
Abstract
The manuscript is devoted to identifying the characteristics and possibilities of convergent journalism in the regional media based on the analysis of the specifics of Yakut newspapers, their websites and Internet platforms. The appeal to this topic is justified by the fact that today the convergent editorial office is considered one of the developing models of mass media, since the need of users for information using various devices and communication channels is more relevant in the modern media sphere. The purpose of the article is to identify the characteristic features of the Internet content of “Kyym” – national Yakut newspaper, and “Sakha sire” – the official newspaper and website of the Government of Yakutia. Daily updating of media texts on the websites edersaas.ru, sakha-sire.ru and kyym.ru is based on a clear thematic structure that creates a holistic picture of the local living, whereas Internet platforms, such as social networks and instant messengers, have transformed the content, allowing people to open up, express thoughts, exchange opinions and comment. This helps the user to come to some personal conclusions and see the information picture in dynamics. The conducted research is aimed at developing the study of national Internet resources and, in particular, digital media and media texts in Sakha language.
About the Authors
N. M. Borisova
North-Eastern Federal University (NEFU)
Russian Federation
Russian Federation
Borisova Nadezhda Markovna – CandSc (Philol.), associate professor at the Department of Journalism
677013, Yakutsk, Kulakovskogo st., 42
M. T. Borisova
North-Eastern Federal University (NEFU)
Russian Federation
Russian Federation
Borisova Mariana Terentyevna – student at the Philological Faculty
677013, Yakutsk, Kulakovskogo st., 42
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Review
For citations:
Borisova N.M., Borisova M.T. Convergence in the Regional Media: features of the Internet content of Yakut newspapers. Communicology. 2024;12(4):55-66. (In Russ.) https://doi.org/10.21453/2311-3065-2024-12-4-55-66
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