Pacing Technologies in Media Industry: new media and artificial intelligence
https://doi.org/10.21453/2311-3065-2025-13-1-13-24
Abstract
The innovative economy not only opens horizons for the rapid development of social communications and communication technologies, but also gives rise to new, sometimes unexpected problems associated with new media, digital ethics and artificial intelligence. The article represents an attempt to conceptually analyze the most discussed trends in the media and in scientific periodicals, i.e.: development of artificial intelligence; concentration of efforts on social online platforms; creative content as a driver of ROI indicators. The authors rely on the results of surveys (2024-2025) and subsequent content analysis of the statements by representatives of the professional community related to the assessment of various generative systems. The analysis revealed respondents' concerns about a significant decrease in the level of trust in texts; some of the responses reveal problems related to the moral, ethical and legal aspects of using artificial intelligence in content generation, such as changes in the traditional understanding of copyright, liability, unoriginal content, plagiarism, etc.
About the Authors
F. I. Sharkov
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Sharkov Felix Izosimovich – DSc (Soc.), Professor, Honored Scientist of Russia, Head of the Department of Public Relations and Media Policy
Moscow
V. A. Potapchuk
Lomonosov Moscow State University (MSU)
Russian Federation
Russian Federation
Potapchuk Vladimir Adamovich – CandSc (Philos.), Associate Professor
Moscow
I. I. Golushko
Russian Presidential Academy of National Economy and Public Administration (RANEPA) ; Supreme Court of the Russian Federation
Russian Federation
Russian Federation
Golushko Nikita Igorevich – chief specialist of the Department of Social Protection of Judges and Civil Servants, 3rd class justice adviser, applicant for a postgraduate degree at the Department of Public Relations and Media Policy
119361, Moscow, Michurinsky av., 80
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Review
For citations:
Sharkov F.I., Potapchuk V.A., Golushko I.I. Pacing Technologies in Media Industry: new media and artificial intelligence. Communicology. 2025;13(1):13-24. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-1-13-24
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