Chronotope Dominants in the Mediaspace of the BANI World
https://doi.org/10.21453/2311-3065-2025-13-1-25-38
Abstract
The article identifies chronotope dominants of the BANI world in various formats of public communications and public relations. An appeal to the chronotope theory as a semantic category allows to see what cultural and ideological meanings are broadcast by the PR community in the space–time paradigm of the fragile, anxious, nonlinear, incomprehensible BANI world. To identify chronotope dominants, the author refers to the materials of the Medialogia company – the winners of the Info-reason annual competition actively supported in the media and social media. The analysis base opens in 2020 as a the starting point of the BANI world, and includes 97 PR campaigns reflected in more than 50 thousand messages in Russian media. The study shows that the category of space in the media is deployed in three directions, these are: (1) the geographical expanses of Russia, emphasizing the value and integrity of the state, (2) the digital world, and (3) the cosmic space. The temporal vector is focused primarily on the present days, which emphasizes the gap in the time vector of the BANI world. The specificity of the chronotope of PR practice indicates that its presentation in the media and social media is fragmentary and superficial. This gap can be eliminated in the course of the transition of journalism to a new level of understanding of social events. According to the author, the system approach, meaningfulness, predictability in the media will help to neutralize the challenges of the BANI world.
About the Author
E. S. Radiontseva
Omsk State Technical University
Russian Federation
Russian Federation
Radiontseva Ekaterina Sergeevna – CandSc (Philos.), associate professor of the Department of History, Philosophy and Social Communications
644050, Omsk, Mira av., 11
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Review
For citations:
Radiontseva E.S. Chronotope Dominants in the Mediaspace of the BANI World. Communicology. 2025;13(1):25-38. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-1-25-38
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