Professional socialization of youth: reflection in mass media
https://doi.org/10.21453/2311-3065-2025-13-3-77-86
Abstract
The paper represents the results of the diagnostics of the media field in reflecting the issues of professional socialization of young people. The relevance of the study is conditioned by the current tasks in education and is associated with the transformation of employment and career development practices. The methodology includes the system approach, discourse analysis and a comparative method. The empirical study is conducted on the basis of media and social network materials from 2023 to 2025 as represented in Medialogy and Popsters. The results demonstrate uneven media activity, obvious seasonality of interest and low engagement of users in social networks. The article identifies factors that determine the specifics of covering career guidance issues in regional media discourse. This allows us to draw a conclusion about the fragmentation of the media field in covering the professional socialization of young people, emphasizing the need to systematize and intensify communication strategies in this area.
About the Author
O. F. Kireeva
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Kireeva Olga Feliksovna – CandSc (Soc.), associate professor at the Department of Information Process Management
119571, Moscow, Vernadsky av., 84/ 6
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Review
For citations:
Kireeva O.F. Professional socialization of youth: reflection in mass media. Communicology. 2025;13(3):77-86. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-3-77-86
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