Representation of images of scientists and inventors in animated cartoons: socio-cultural aspect
https://doi.org/10.21453/2311-3065-2025-13-3-155-167
Abstract
This article represents the analysis of the images of scientists and inventors in 26 Russian and foreign animated cartoons (1965–2024). The study is based on structural and interpretive approaches to image analysis, axiological, hermeneutic, semiotic, discourse, and traditional document analysis. The premise is that the translated images form the value of knowledge and interest in science. The visual component of the characters, often stereotypical, is an important means of demonstrating the personal qualities of the hero, as well as his goals and the specifics of scientific activity. Domestic (Russian) cartoons often depict scientists ambiguously: despite their desire to benefit society, their eccentric appearance makes the characters unattractive. In some characters, the national originality of the scientist’s image is traced, which makes the image more interesting to children. Passion for work, careful attention to calculations, optimism, hard work, determination – these are the qualities present in the heroes of cartoons. The values of knowledge, science, ideas, discoveries are important for the heroes. At the same time, the goals of their activities can be aimed both at the benefit of society, and at achieving personal interests. On the other hand, foreign cartoons more often feature characters whose scientific research is combined with a desire to achieve material well-being. The study confirms the assumption that the images of scientists and inventors are an integral element of children’s research culture, thereby shaping the attitudes and values o f the younger generation capable to solve non-trivial problems and adequately cope with the issues of modern society in the future.
About the Author
E. S. Udalova
Penza State University
Russian Federation
Russian Federation
Udalova Ekaterina Sergeevna – CandSc (Philos.), associate professor of the Department of Social and Humanitarian Disciplines
440026, Penza, Krasnaya St., 40
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Review
For citations:
Udalova E.S. Representation of images of scientists and inventors in animated cartoons: socio-cultural aspect. Communicology. 2025;13(3):155-167. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-3-155-167
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