The model of communication between the state and society through artificial inte lligence technologies
https://doi.org/10.21453/2311-3065-2025-13-4-58-72
Abstract
The article is devoted to the study of the potential of using artificial intelligence technologies to increase the effectiveness of communication between the state and society in the framework of domestic political management. The main problem of the study highlights the need to overcome the management crisis caused by the growing volume of information and analytical tasks with limited resources, as well as the contradictory nature of the impact of AI, which creates both new opportunities and systemic risks. The paper analyzes the full management cycle determined by the introduction of intelligent systems. The importance of purposeful and balanced application of AI for the transition from a reactive to a proactive management model is emphasized. Using conceptual modeling methods, the authors present a four–stage model (analytics – forecasting – planning – impact) that allows: (1) to carry out comprehensive diagnostics and semantic interpretation of socio-political reality to justify management decisions, (2) to implement targeted communication impact on citizens and social groups, while accumulating feedback to adjust government policy.
About the Authors
A. A. Borisenkov
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Borisenkov Alexey Alexandrovich – deputy dean of the Faculty of Public and Municipal Administration of the Institute of Public Administration and Management
119571, Moscow, Vernadsky av., 82/1
A. V. Makarov
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Makarov Andrey Viktorovich – administrator of the program “Internal Policy and Leadership” of the Faculty of Public and Municipal Administration of the Institute of Public Administration and Management
119571, Moscow, Vernadsky av., 82/1
F. A. Polyakov
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Polyakov Fedor Andreevich – director of the program “«Digital State»” of the Faculty of Public and Municipal Administration of the Institute of Public Administration and Management
119571, Moscow, Vernadsky av., 82/1
M. A. Laykov
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Laykov Mikhail Alexandrovich – secretary of the organizational development and marketing department of the Institute of Public Administration and Management
119571, Moscow, Vernadsky av., 82/1
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Review
For citations:
Borisenkov A.A., Makarov A.V., Polyakov F.A., Laykov M.A. The model of communication between the state and society through artificial inte lligence technologies. Communicology. 2025;13(4):58-72. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-4-58-72
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