The role of consulting support in the development of corporate communications in the socio-cultural media space
https://doi.org/10.21453/2311-3065-2026-14-1-224-229
Abstract
The article examines the role of consulting support in the development of corporate communications in the modern media space in the context of digital transformation. Theoretical approaches to understanding corporate communications and their evolution in the media environment are considered, and the functions and areas of work of consultants are analyzed. A practical case study of Gazprom’s interaction with the international communication agency Ketchum is presented, demonstrating the effectiveness of external consulting in the development of corporate communications. The main areas of consulting support have been identified: the formation of a communication strategy, reputational risk management, ensuring compliance with professional standards and overseeing media relations. The study reveals the importance of consulting support for the transformation of corporate communications in a dynamic media environment.
About the Author
A. S. Metaev
Institute of Public Administration and Management Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
Artur Soslambekovich Metaev, lawyer, graduate student at IGSU RANHiGS
119545 Moscow? Vernadsky Avenue, 84
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Review
For citations:
Metaev A.S. The role of consulting support in the development of corporate communications in the socio-cultural media space. Communicology. 2026;14(1):224-229. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-1-224-229
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