BRICS Communication Strategies in the Context of Digitalization of Education
https://doi.org/10.21453/2311-3065-2026-14-2-30-44
Abstract
The article examines the BRICS communication activities in the process of digitalization of education with the aim of defining a model for a BRICS communication strategy for designing a unified system of digital educational space. The relevance of this topic is determined by the need to train highly qualified workforce for the rapidly developing digital economy. A combination of scientific methods applied in the study (systemic, comparative, content analysis, case study, and document analysis) made it possible to analyze the implementation of communication strategies at all levels of education (secondary, secondary vocational, and higher), identify participants at the state, public-private partnership levels, as well as cooperation mechanisms that include the exchange of digital educational resources, the creation of collaborative intellectual educational systems that facilitate the digital transformation of education in the BRICS countries, and the development of sustainable education. The BRICS communication policy demonstrates a comprehensive and inclusive nature, involving all target audiences of digital education: the expert community, university professors and students, teachers and students of secondary and secondary vocational institutions, and the general public. The outcome of the study manifests that the formation of a unified digital educational space is one of the BRICS countries’ strategic goals, and to achieve it the four-component communication strategy model reflecting the values, interests and goals of the alliance is used.
About the Author
N. L. Kolesnikova
Lomonosov Moscow State University
Russian Federation
Russian Federation
Kolesnikova Nataliya L’vovna, PhD in philology, Associate Professor, Associate Professor of Department of the International Communication, School of World Politics
1, Leninskiye Gory, Moscow, 119991.
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Review
For citations:
Kolesnikova N.L. BRICS Communication Strategies in the Context of Digitalization of Education. Communicology. 2026;14(2):30-44. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-2-30-44
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