For citations:
Dolgopolov D.V., Vayner D.E., Peldyakova D.A. The impact of fear on consumer behavior: based on the materials of neuromarketing research. Communicology. 2026;14(2):244-257. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-2-244-257
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