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The Impact of Strategic Environmental Communications on Ecosystem Management (a case study of the Baikal Natural Territory)

https://doi.org/10.21453/2311-3065-2026-14-2-229-243

Abstract

This material is a continuation of a series of studies on the place of communications in the sustainable development of the territory. In the article, the author examines the impact of strategic environmental communications on the process of making and implementing management decisions. The purpose of this study is to analyze the structure and dynamics of information and communication support for the management decision-making process on the further development of the Baikal Natural Territory and, based on the data obtained, to propose a model for correlating communicative tasks with the stages of the management cycle. The theoretical framework is a synthesis of three approaches: the concept of ecosystem management, the theory of adaptive management, and strategic environmental communications as an integral part of managing complex socio-economic systems. In the empirical part, based on a content analysis of federal media publications that covered the discussion around the decision to amend the law «On the Protection of Lake Baikal» (2023-2026), the integrative model of strategically ecological communications in the ecosystem management structure proposed by the author is considered in practice. The result showed that the proposed model can be used as an analytical tool to assess the quality of communication support for environmental decisions already made, and as a matrix for designing information support for large projects that affect the state of ecosystems at the stage of their preparation and implementation.

About the Authors

E. V. Panova
State Duma of the Russian Federation
Russian Federation

Panova Elena Vasilievna – PhD in political science, head of the staff of the State Duma Committee on Ecology, Natural Resources, and Environmental Protection, and candidate for a doctorate, Saint Petersburg State University

1 Okhotny Ryad Street, Moscow, 103265



D. P. Gavra
State Duma of the Russian Federation
Russian Federation

Gavra Dmitry Petrovich – Doctor of Sociology, Professor, Head of the Department of Public Relations in Business; Institute of Higher School of Journalism and Mass Communications; St. Petersburg State University

199004, St. Petersburg, Vasileostrovsky district, line 1-ya.O., 26



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Review

For citations:


Panova E.V., Gavra D.P. The Impact of Strategic Environmental Communications on Ecosystem Management (a case study of the Baikal Natural Territory). Communicology. 2026;14(2):229-243. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-2-229-243

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ISSN 2311-3065 (Print)
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