Improving business social responsibility communication practices
https://doi.org/10.21453/2311-3065-2026-14-2-213-228
Abstract
The article analyzes and theoretically systematizes the mechanisms of business social responsibility in the context of digitalization, growing social instability, and changes in consumer behavior, and shows how these mechanisms are related to sustainable development and the competitiveness of organizations. Using a theoretical and methodological analysis of domestic and foreign works on business social responsibility, corporate social responsibility (CSR), sustainable development, anomie, «fluid modernity», branding, etc., a conceptual and substantive analysis of key categories (responsibility, business social responsibility, corporate social responsibility, ESG, etc.) and a systematization and typology of approaches and mechanisms (highlighting the levels of social responsibility, approaches to its economic meaning, principles and mechanisms of implementation) the authors clarify and generalize the concept of «business social responsibility» as broader in relation to CSR, related simultaneously to economic and socio-cultural effects, systematize approaches to the economic meaning of social responsibility (liberal, traditional, social, strategic) with Arguing in favor of social and strategic approaches, they propose and conceptually substantiate a three-level model for the implementation of business social responsibility (legislative, benefit-oriented and «altruistic» levels, including social entrepreneurship), develop and complement a system of principles and criteria for evaluating social responsibility mechanisms (balance, integration, consistency, manageability, communication) through reference to specific mechanisms. and KPIs, connect theoretical and sociological concepts (anomie, «fluid modernity», imitation, social branding) with modern practice of social responsibility of business (SRB) and risks of imitation.
About the Authors
S. M. Kuleshov
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Kuleshov Sergey Mikhailovich – is a Candidate of Sociological Sciences, Associate Professor of the Department of Sociology, and a Leading Researcher at the Institute of Humanitarian Technologies and Social Engineering of the Faculty of Social Sciences and Mass Communications
Moscow
A. A. Panasyuk
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Panasyuk Artur Anatolyevich – Candidate of Economic Sciences, Associate Professor of the Department of Sociology at the Faculty of Social Sciences and Mass Communications; Faculty of Social Sciences and Mass Communications
49 Leningradsky Prospekt, Moscow, 119334
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Review
For citations:
Kuleshov S.M., Panasyuk A.A. Improving business social responsibility communication practices. Communicology. 2026;14(2):213-228. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-2-213-228
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