Issues of Reputation Management Transformation in the Context of Media Space Digitalization
https://doi.org/10.21453/2311-3065-2026-14-2-85-94
Abstract
The article examines the pressing issues of the transformation of reputation management in the context of the digitalization of the media environment. It identifies key structural changes in the reputation management system driven by the rapid development of digital technologies, social media, and artificial intelligence. The methodological framework is based on systems analysis, the comparative method, and a review of scholarly literature. It is shown that the key factors of transformation include the acceleration of information flows, the growing influence of user-generated content, and the integration of artificial intelligence technologies in the monitoring and analysis of reputational risks.
About the Author
A. V. Yablonskikh
Peoples' Friendship University of Russia named after Patrice Lumumba (RUDN University)
Russian Federation
Russian Federation
Yablonskikh Alla Vadimovna – Ph.D. in Philology, Associate Professor at the Department of Mass Communications, Faculty of Philology
117198, Moscow, Miklukho-Maklaya str., 6.
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Review
For citations:
Yablonskikh A.V. Issues of Reputation Management Transformation in the Context of Media Space Digitalization. Communicology. 2026;14(2):85-94. (In Russ.) https://doi.org/10.21453/2311-3065-2026-14-2-85-94
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