Humanization of Socium as an Imperative of Mediaspace Management
https://doi.org/10.21453/2311-3065-2020-8-2-169-181
Abstract
In this paper, the author shows the functional structure of the modern Russian network media space and outlines the main ways and opportunities for socio-humanistic management of it in the conditions of a modern dynamically complex society. The author proves that the existing forms of media space management ignore the possibility of creating a modern type of management as a civilized, rational and humanistic way for people to interact with their participation. It is also shown that management, which does not perform a humanistic function in society, turns into manipulation of people, into a technology for achieving any, including immoral and asocial goals. The analysis of the structure of the media space in terms of MASC1 allowed the author to identify three possible macro-levels of managerial influence on the media space: content, media carriers, and audience. Besides, the research allowed the author to assert that a complex non-territorial media space of a reflexive type is currently being formed. The qualities of this type of media space are determined by the realities of the era of reflexive modernity
About the Author
V. N. Buzin
Federal Research Institute of Health Organization and Informatics of Ministry of Health of the Russian Federation
Russian Federation
Russian Federation
References
1. Бауман 3. (2004). Глобализация. Последствия для человека и общества. М.: «Весь Мир».Бубер М. (1995). Два образа веры. Москва.
2. Гидденс Э. (2003) Устроение общества: Очерк теории структурации. М.: Академический проект.
3. Кравченко С.А. (2012). Становление сложного социума: к обоснованию гуманистической теории сложности. Монография. М.: МГИМО-Университет.
4. Парсонс Т. (1993). Понятие общества: компоненты и их взаимоотношение // THESIS. Вып. 2.
5. Сорокин П. (1992). Моя философия - интегрализм // Социс. № 10. C. 134-139.
6. Тихонов А.В. (2007). Социология управления. М.: Канон+.
7. Хёсле В. (1994). Кризис индивидуальной и коллективной идентичности // Вопросы философии. № 10. С. 112-123.
8. Штомпка П. (2005). Формирование социологического воображения. Значение теории. Со-циологические исследования. № 10. C. 1-9.
9. Benedict R. (1934). Anthropology and abnormal // Journal of General Psychology. Vol. 10. P. 59-80.
10. Braidotti R. (2013). The Posthuman. Cambridge: Polity Press.
11. Buzin V.N. (2013). The management of media space: a sociological look at the possibility of building a society of G. Orwell // Russian Sociology in the period of crisis, critique and changes. Papers of Russian Sociologists for the 11th ESA. Conference Crisis, critique and changes in Torino, Italia, August 28-31 / Ed. by V. A. Mansurov. Moscow: RSS. P: 166-183.
12. Castells M. (2005). The Network Society: A Cross-Cultural Perspective. Oxford: Edward Elgar Publisher.
13. Cotton W. J., Dunlap R. (1978). Environmental sociology: a new paradigm // American sociologist. Vol. 13, №2, P. 41-48.
14. Durkheim Е. (2008). The Elementary Forms of Religious Life. Cladis. Oxford: Oxford University Press.
15. Herskovits M. (1995). Cultural Anthropology. NewYork.Ritzer G. (2000). Classical Sociological Theory. McGraw Higher Education.
16. Robertson R. (1992). Globalization: Social Theory and Global Culture. L.: Sage.
17. Simmel G. (2009). Sociology: Inquiries into the Construction of Social Forms. Leiden; Boston: Brill.
18. Sztompka P. (1991). Society in Action: A Theory of Social Becoming. Cambridge.
Review
For citations:
Buzin V.N. Humanization of Socium as an Imperative of Mediaspace Management. Communicology. 2020;8(2):168-180. (In Russ.) https://doi.org/10.21453/2311-3065-2020-8-2-169-181
Views:
150
Email this article 
