In this article, a new concept is introduced into the problematic field of sociology – «media inclusion»/«mediainclusion», which means the unifying information space in the form of open data contained in the information systems of the Russian Federation, providing free and equal access to it to all users of media. Media inclusion is not limited to simple involvement in information processes, but presupposes the presence of intermediate, programmed links that allow information to be processed and influenced by self-organizing entities operating through embedded programs. The levels of media inclusion in the modern socio-cultural space are identified, theoretically and empirically substantiated.

The author examines the causes and principles of the formation of a new Russian journalism and analyzes the problems of Ukrainian journalism related to the need for the authorities of Ukraine and Western countries to support the «fake information bubble» and form a negative image of Russia to publicly justify continued support for information, military and economic confrontation.

The basic principles of combating the campaign of lies unleashed by the West against Russia have been formulated – not for the first time, and, I suppose, not for the last time. Firstly, it is strict adherence to the basic principles of journalism – ethical and professional. Secondly, do not give the lie the slightest opportunity to leak into the material: avoid omissions, unverified facts, fabrications, half-truths. Thirdly, to focus as much as possible on the balance between news reports from the field and materials that analyze not reports from the battlefield, but the processes of rebuilding new regions, strengthening ties with Russia, and positive changes. Fourthly, it is an understanding of the danger and responsibility of a journalist’s civic position. Fifth, it is the preservation of the desire to find the truth and the willingness to engage in investigative journalism.

The article reveals the main provisions of the formation and development of intercultural and ethno-confessional communications in the media space. The article considers intercultural interaction in the context of institutional changes. The role of religious non-profit organizations in the information space of Russia and media communications in preventing ethno-religious conflicts is determined. Special attention is paid to the substantiation of various identities in the cultural space: cultural, ethnic, national, religious, civil.