General Requirements to the Formation of Financial, Economic and Communication Characteristics of the Company in Conditions of Unfair Competition

The author describes financial, economic and communication characteristics required for successful management facing unfair competition. The relevance of this article is conditioned by the fact that the processes of modern economic reality clearly prove the dependence of the economic and social stability on the financial, economic and communication characteristics of organizations of all levels. Along with financial indicators, the company’s attractiveness to highly qualified employees is influenced by indicators related to social aspects, such as the company’s interest in improving the skills of its employees, the organization of thematic trainings for team building, and a comfortable emotional, psychological and communication atmosphere. In the context of increasing unfair competition at global level, one of the most important signs of the stability of organizations is not only the ability to organize production, generate cash flows, possess modern methods of analysis and effective management, but also the ability to resist unfair competitors. The presence of these characteristics in modern conditions does not guarantee the sustainability of the development of organizations and society as a whole. However, the author considers it necessary in the conditions of unfair competition to form a new approach to the sustainable development of organizations (especially macro-organizations). Despite numerous facts of unfair competition in Russia and other countries (counry-level), the author considers, tthe economic development of organizations and the country as a whole is significantly more affected by unfair competition in the global macroeconomic space, supported by economic sanctions. In these conditions international communication management, which in practice covers almost all aspects of the life of organizations and countries, should be built as a system for countering unfair international and domestic competition, and selecting optimal communication models within the country and at the international level.

financial and economic characteristics, unfair competition, effective economic management, communication management, communication consulting

1. Зайцева О.А., Радугин А.А., Радугин К.А., Рогачева Н.И. (2000). Основы менеджмента. Москва.

2. Крылов А.Н. (2015). Коммуникационный менеджмент. Теория и практика взаимодействия бизнеса и общества. 2-е изд. М.: ИКАР.

3. Чумиков А.Н. (2014). Коммуникационные кампании: учебное пособие для вузов. М.: Аспект Пресс.

4. Шарков Ф.И. (2018). Коммуникология: коммуникационный консалтинг. М.: Дашков и Ко.

5. Benet-Martinez V., Hong Y.-Y. (2014). Oxford Handbook of Multicultural Identity. New York: Oxford University Press.

6. McManis Ch.R. (2004). Intellectual Property and Unfair Competition in a Nutshell: Intellectual Property (Nutshell Series).

7. Jones I. (1995). Economics, Ethics and Unfair Competition. University of Cambridge.

8. Hopkins J. (2011). The law of trademarks, tradenames and unfair competition: including trade secrets; goodwill; the Federal Trademark Acts of 1870, 1881 and 1905; the Canadian Trademark and Design Act.

9. Russel J., Cohn R. (2012). Unfair Competition. Lennex Corp (Edinburgh).

10. McQuail D. (2010). McQuail’s Mass Communication Theory. 6th ed. Sage.

11. Turner J.H., ed. (2001). Handbook of Sociological Theory. New York: Kluwer Academic.