The Concept of Creating Visual Content for Promotion in the Media Space (on the example of cultural and event tourism)
https://doi.org/10.21453/2311-3065-2021-9-2-170-184
Abstract
A competitive, attractive and even unique project or product, without its wide representation in the information space, will not receive proper implementation and response. Without effective promotion in the mass media, and this applies to almost any sphere from the economy to culture, the creation process will be incomplete and incomplete. Creating a visual production requires a deep understanding of various communication processes: the laws of communication, the basics of audience perception, cognitive principles, as well as the basics of drama and Public Relations. The article is based on the understanding of theoretical knowledge and scientific sources on this topic, as well as the practical long-term experience of the author of the study in creating visual works of different genres, styles and directions. The material of this study is given on the example of the sphere of cultural and event tourism, however, the scope of application is much wider. This concept, due to its universality, can be used for the preparation of visual works and their further promotion in the media space in various fields of application, e.g. economy, society, culture, ecology, besides it provides a methodological component for teaching students of specialized areas.
About the Author
K. A. Sosnovskaya
Media-Association “Potential”
Russian Federation
Russian Federation
Sosnovskaya Ksenia-Margarita Aleksandrovna – general producer of Media-Association “Potential”, LLC, member of the Union of Journalists of Russia, postgraduate student at the Chair of public relations and media policy, Russian Presidential Academy of National Economy and Public Administration
107061, Moscow, Bolshaya Cherkizovskaya st., 1/1
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For citations:
Sosnovskaya K.A. The Concept of Creating Visual Content for Promotion in the Media Space (on the example of cultural and event tourism). Communicology. 2021;9(2):170-184. (In Russ.) https://doi.org/10.21453/2311-3065-2021-9-2-170-184
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