For citations:
Novoselova O.V., Ruiz Gomez E.S. Developing an International PR Campaign: Pepsi and the Black Eyed Peas on Mexican vs. Russian Markets. Communicology. 2018;6(6):97-110. https://doi.org/10.21453/2311-3065-2018-6-6-97-110
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Keywords
Internet
artificial intelligence
communication
culture
digitalization
globalization
information
interaction
mass media
media
media space
mediatization
new media
political communication
public administration
public opinion
social media
social networks
society
state
youth
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