Social Networks as a Space for the Implementation of Strategic Communications and Waging Memetic Wars
https://doi.org/10.21453/2311-3065-2022-10-1-65-79
Abstract
The article designates a new stage in the evolution of Facebook* as a global communication platform that aggregates data on its users for different purpose. Studying a real case, it shows that at present, social networks are a place for transforming everyday communication into strategic one while making this process not obvious to the social network users themselves. The research methodology consists of the Web 2.0 concept by T. O’Reilly, the theory of weak ties by M. Granovetter, and the concept of memes by R. Dawkins. Based on the analysis of media publications and preceding studies, as well as on the example of a recent case in Facebook* and VKontakte networks, the author actualizes the space of social networks as a space of strategic communication, and comes to the conclusion that it is necessary to educate users about the nature and true goals of such communication and wars carried out in the space of social networks in a permanent mode.
About the Author
I. P. Kuzheleva-Sagan
Tomsk State University
Russian Federation
Russian Federation
DSc (Philos.), Head of the Department of Social Communication, Head of the Laboratory of New Media Technology,
634050, Tomsk, Lenin av., 36
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Review
For citations:
Kuzheleva-Sagan I.P. Social Networks as a Space for the Implementation of Strategic Communications and Waging Memetic Wars. Communicology. 2022;10(1):65-79. (In Russ.) https://doi.org/10.21453/2311-3065-2022-10-1-65-79
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