The Value of Communication Consulting for Public Authorities
https://doi.org/10.21453/2311-3065-2023-11-1-86-94
Abstract
The system of communication management of public authorities faces the task create and support a positive image in order to increase the index of citizens’ trust in the government institution of the country as a whole. Due to the of problems related to the lack of control of information flows and a low level of trust in public authorities, the successful completion of this task it is not always possible through internal human and expert resources. In solving such problems, it is important to involve external consultants who, using the expertise and experience, should increase the effectiveness and ensure the effectiveness of communication solutions. In this paper, the author actualises the importance of the use of communication consulting for public authorities, and draws out the key communication problems of the institution together with the applied tools of communication consulting.
About the Author
A. S. Zaryanova
Ministry of Culture of the Russian Federation; Intstitute of Public Administration and Civil Service, Russian Presidential Academy of National Economy and Public Administration
Russian Federation
Russian Federation
Zaryanova Alena Sergeevna – Deputy Head of the Department of Legal Interaction and Contractual Work of the Department of Legal Regulation; postgraduate student of Department of Public Relations and Media Policy
125993, Moscow, Maly Gnezdnikovsky per., 7/6, building 1,2
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Review
For citations:
Zaryanova A.S. The Value of Communication Consulting for Public Authorities. Communicology. 2023;11(1):86-94. (In Russ.) https://doi.org/10.21453/2311-3065-2023-11-1-86-94
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